The LEGO Star Wars R2-D2 Set Celebrates Lucasfilm's Anniversary
Michael Hemsworth — April 22, 2021 — Life-Stages
References: lego & hiconsumption
The LEGO Star Wars R2-D2 set has been unveiled as the latest collaboration between the two brands that helps to celebrate Lucasfilm's 50th anniversary with a stunningly detailed droid building kit. The set features 2,314 pieces that combine to create a substantial version of the spunky droid, which is perfect for being positioned on display on its own or amidst other sci-fi items. The finally product is paired with a number of details and accents that make it a joy to interact with including an adjustable periscope, opening front hatches and even a hidden Lightsaber that calls to mind the third installment in the Skywalker saga Return of the Jedi.
The LEGO Star Wars R2-D2 set is being launched for sale on May 1 at a price of $200.
The LEGO Star Wars R2-D2 set is being launched for sale on May 1 at a price of $200.
Trend Themes
1. Celebratory Building Sets - Opportunity for companies to collaborate and create building sets to commemorate special events and anniversaries.
2. Detailed Droid Building Kits - Innovation opportunity to create highly detailed and interactive droid building kits for hobbyists and collectors.
3. Sci-fi Memorabilia - Opportunity to create more sci-fi memorabilia sets and items based on popular franchises for collectors and enthusiasts.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to create building sets and kits that incorporate popular franchises like Star Wars and appeal to collectors.
2. Entertainment - Opportunity for entertainment companies to collaborate with merchandise manufacturers and release limited edition items to commemorate a special event or anniversary.
3. Digital Gaming - Innovation opportunity for digital gaming companies to partner with building set manufacturers and create in-game content based on the building sets.
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