GEN Z Water is Disrupting the Bottled Water Industry
Laura McQuarrie — April 26, 2021 — Eco
References: Drinkgenz & prnewswire
GEN Z Water offers refreshing plain water in completely recyclable, colorful aluminum bottles with retro designs that feature unique critters. The brand is on a mission to disrupt the bottled water industry by providing a more sustainable alternative to plastic and its designs stand out thanks to their bold colors, animal-inspired characters and fantasy settings. The bottled water packaging has the potential to be a conversation starter in many ways, and although the brand is named after Generation Z, its refreshing beverage can be enjoyed by all.
In the fight against plastic pollution, the brand makes packaging that's made to be resealed, refilled and reused. In the coming months, GEN Z water plans to release more deigns with new scenes and creatures.
In the fight against plastic pollution, the brand makes packaging that's made to be resealed, refilled and reused. In the coming months, GEN Z water plans to release more deigns with new scenes and creatures.
Trend Themes
1. Aluminum Water Bottles - The trend of using aluminum water bottles as a sustainable alternative to plastic presents an opportunity for companies to develop design-focused water bottle brands.
2. Recyclable Packaging - The trend of recyclable packaging offers an opportunity for companies to create environmentally-friendly alternatives to plastic packaging in order to disrupt the bottled water industry.
3. Nostalgic Design - The trend of using nostalgic design elements in product packaging presents an opportunity for companies to create unique and eye-catching designs that stand out on store shelves.
Industry Implications
1. Beverage Industry - The beverage industry can incorporate sustainable packaging practices and nostalgic design elements in order to create unique alternatives to traditional plastic water bottles.
2. Packaging Industry - The packaging industry can harness the potential of recyclable and reusable aluminum packaging to develop more sustainable packaging solutions for a variety of products.
3. Gift and Souvenir Industry - The gift and souvenir industry can capitalize on the trend of nostalgic design elements to create unique products that appeal to customers looking for keepsakes with a unique and playful design aesthetic.
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