The top March 2017 interactive marketing ideas sees brands experimenting with new ways to encourage consumers to interact with their products, either online on in person. This includes videos that increasingly become more vibrant as certain actions are taken by the viewer, gamified marathon events and alcohol bottles that can be customized with one's own description of the product.
One of the major themes that can be seen throughout these interactive marketing trends is that companies from across all industries are turning to help from consumers when it comes to crowdsourcing and prototyping new ideas. Some of the best examples of this include 99designs turning to the online design community for the creation of its new logo and the fact that this year's winner of the Lay's 'Do Us A Flavor' contest will receive a grand prize of one million dollars.
Top 30 Interactive Trends in March
From Gamified Marathon Events to Million-Dollar Chip Contests:
Laura McQuarrie — Mar 26, 2017 — Marketing
29
Humorous User Data Billboards
This Spotify Campaign Was Created to Showcase Creative Playlists
28
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
27
Latte Art Workshops
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
26
Crowdsourced Company Logos
'99designs' Turned to Its Community of Designers for Its New Logo
25
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
24
Color-Changing Videos
Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
23
Commercial Coupon Campaigns
Dannon is Offering Mobile Coupons Through a New Television Ad
22
In-Store Pickup Stations
Wal-Mart is Now Piloting a Self-Dispensing Tower for In-Store Pickups
21
Swear Jar Travel Campaigns
Hotels.com Canada is Offering Consumers the Chance to Leave the Cold
20
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
19
Million-Dollar Chip Contests
Lay's 'Do Us A Flavor Campaign' Promises a $1 Million Reward
18
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
17
Crowdsourced Chocolate Shipping Contests
Hershey's Latest Contest Aimed to Solve a Shipping Issue
16
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
15
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
14
Digital Cooking-Dunking Challenges
Google and OREO Joined to Create Unique Way to Do an OREO Dunk
13
Promotional Virtual Fitting Rooms
This Float and Bud Light Creation Uniquely Showcase Merchandise
12
Telekinetic Chicken Campaigns
This KFC India Campaign Was Made to Promote Its 'Nashville Chicken'
11
Theatrical Running Experiences
'The Big Chase' by ASICS Led Runners Through a Film Noir Story
10
AR Forestry Apps
The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism
9
Talking Vending Machine Campaigns
This Reese's Campaign Promoted a New Chocolaty Spread
8
Interactive Inner Strength Installations
The #WeighThis Campaign Highlighted Achievable Goals
7
Smile-Sharing Campaigns
This Colgate Ad Highlights a Brand Activation with a Positive Message
6
LED Skydiving Campaigns
This Enchanting Red Bull Campaign Shows Flight Patterns Being Tracked
5
Demographic-Based Installations
FacebookIQ Live Highlighted the Impact of Social Platforms
4
Commuter-Focused Coffee Giveaways
Löfbergs Brought People Together by Combining Their Interactions
3
Crowd-Sourced Nonprofit Distributions
This Google Bay Area Campaign Involved the Community
2
Crowdsourced Rebranding Campaigns
Barefoot Bucha Used Fan Input to Rebrand as Blue Ridge Bucha
1
After-Hours Chocolate Tastings
Hotel Chocolat's Chocolate Tasting Event is Branded as a 'Lock-In'
Related Ideas
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Spin-and-Save Restaurant Promotions
The Ruby Tuesday Summer of Savings Sweepstakes is Interactive
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
AI-Enhanced Digital Marketing Tools
Alison.ai Offers a Modern Solution for Marketing Professionals
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
AI-Powered Innovation Platforms
Mintel Spark Helps Brands with Concept Generation
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Elevated Easter Treat Lineups
The Mars Wrigley Easter 2025 Range is Packed with New Treats
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
AI-Powered Influencer Marketing Tools
Logie AI Launches the AI Agent Army to Meet Current Demand
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Indie Maker Competitions
IndieLeaderboard Tracks Your MRR and Compete with Other Indie Makers
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Interactive Image Tools
Interactivity Studio Makes Static Images Dynamic With Links and Media
Online Trivia Platforms
Masters of Trivia Offers a New Take With a Diverse Array of Topics