Label 5's 'High 5' Campaign Lets People Share Drinks Online
Laura McQuarrie — February 20, 2017 — Lifestyle
References: label5-high5 & thespiritsbusiness
Scotch whisky brand Label 5 recently launched a new campaign called 'High 5: Say Cheers to the World,' with a dedicated microsite that lets complete strangers on the Internet share a virtual drink with one another.
For the campaign, people are invited to visit the website, activate their webcam or mobile camera and take a selfie holding a glass of Label 5. User-submitted pictures are then stitched together to make it look as though the two Label 5 fans are clinking glasses.
As the brand describes: "With High 5, Label 5 provides what Millennials are looking for: being able to easily share unexpected moments, anytime, anywhere, through mobile devices, and connect with other Millennials abroad."
For the campaign, people are invited to visit the website, activate their webcam or mobile camera and take a selfie holding a glass of Label 5. User-submitted pictures are then stitched together to make it look as though the two Label 5 fans are clinking glasses.
As the brand describes: "With High 5, Label 5 provides what Millennials are looking for: being able to easily share unexpected moments, anytime, anywhere, through mobile devices, and connect with other Millennials abroad."
Trend Themes
1. Virtual Drink-sharing - Disruptive innovation opportunity: Explore the development of virtual reality technology to create immersive and realistic virtual drink-sharing experiences.
Industry Implications
1. Alcohol - Disruptive innovation opportunity: Incorporate virtual drink-sharing features into alcohol delivery apps to enhance the social experience of drinking at home.
2. Marketing and Advertising - Disruptive innovation opportunity: Create innovative virtual drink-sharing campaigns to engage and connect with consumers in new and exciting ways.
3. Technology - Disruptive innovation opportunity: Develop new technologies and platforms that enable realistic virtual drink-sharing experiences, such as augmented reality glasses or virtual reality headsets.
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