This Enchanting Red Bull Campaign Shows Flight Patterns Being Tracked
Riley von Niessen — February 16, 2017 — Marketing
References: youtube & experientialmarketingnews
This Red Bull campaign brings a fresh and futuristic feel to the brand that's know for making consumers fly.
By employing "Jeffro," an acrobat who's known for his unique fluid movements, the brand appeals to those who have an adventurous side, which works with its widely dispersed sponsorships of sporting events and teams as well. The commercial that promotes this Red Bull campaign begins with cinematic shots of the athlete, who puts on branded gear before he steps into a dark high-speed wind tunnel. As he gets in, LED stripes on his suit are illuminated.
A dreamy song plays while he zooms through the air with ease, all while his flight patterns are being tracked -- which allows unique art to be formed in the darkness. Later, another athlete enters the wind tunnel and the two perform stunts together. With this, the Red Bull campaign promotes the brand's sponsorships while linking the movements of the athletes to the energy offered by its beverages.
By employing "Jeffro," an acrobat who's known for his unique fluid movements, the brand appeals to those who have an adventurous side, which works with its widely dispersed sponsorships of sporting events and teams as well. The commercial that promotes this Red Bull campaign begins with cinematic shots of the athlete, who puts on branded gear before he steps into a dark high-speed wind tunnel. As he gets in, LED stripes on his suit are illuminated.
A dreamy song plays while he zooms through the air with ease, all while his flight patterns are being tracked -- which allows unique art to be formed in the darkness. Later, another athlete enters the wind tunnel and the two perform stunts together. With this, the Red Bull campaign promotes the brand's sponsorships while linking the movements of the athletes to the energy offered by its beverages.
Trend Themes
1. Futuristic Brand Campaigns - Opportunity for brands to create fresh and futuristic campaigns that appeal to adventurous consumers and showcase unique experiences.
2. Interactive LED Technology - Rise of LED technology in creating interactive experiences that allow for the tracking and formation of unique art during performances.
3. Collaborative Athlete Stunt Performances - Emerging trend of athlete collaborations in promotional campaigns, showcasing their skills and highlighting sponsorships.
Industry Implications
1. Sports Beverage Industry - Opportunity for sports beverage brands to create engaging campaigns that link the energy provided by their products to the athleticism and excitement of sponsored events.
2. Athletic Apparel Industry - Demand for athletic apparel with integrated LED technology, offering a futuristic and interactive element for athletes and consumers.
3. Event Management Industry - Incorporating LED technology into live events, such as sporting events and concerts, to create immersive and visually captivating experiences for attendees.
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