The Nespresso Creatista Studio Mimics an At-Home Barista Experience
Laura McQuarrie — February 13, 2017 — Marketing
References: eventmagazine
For the purposes of sharing how consumers can recreate a premium barista experience at home with the all-new Nespresso Creatista machine, Nespresso is launching the Creatista Studio.
At the Creatista Studio, people across Europe will have the chance to join latte art workshops, sip complimentary Nespresso coffee and serve themselves from the new Creatista coffee machine—the first of its kind from Nespresso that lets people make their own latte art with steam wand technology. One-on-one masterclasses will be conducted throughout the day, giving people the guidance they need to create expert latte designs.
With the many high-tech coffee-making machines on the market, consumers have come to know that they can make their own quality coffee beverages at home. The introduction of the Creatista however takes the at-home cafe experience to new heights with a focus on customization and creativity.
At the Creatista Studio, people across Europe will have the chance to join latte art workshops, sip complimentary Nespresso coffee and serve themselves from the new Creatista coffee machine—the first of its kind from Nespresso that lets people make their own latte art with steam wand technology. One-on-one masterclasses will be conducted throughout the day, giving people the guidance they need to create expert latte designs.
With the many high-tech coffee-making machines on the market, consumers have come to know that they can make their own quality coffee beverages at home. The introduction of the Creatista however takes the at-home cafe experience to new heights with a focus on customization and creativity.
Trend Themes
1. At-home Cafe Experience - The Nespresso Creatista machine introduces a new level of customization and creativity to the at-home coffee-making experience.
2. Latte Art Mastery - Latte art workshops at the Creatista Studio let consumers master the art of latte designs using steam wand technology.
3. Consumer Demand for High-tech Coffee-making Machines - Consumers are increasingly looking for high-tech coffee-making machines to make quality coffee beverages at home.
Industry Implications
1. Coffee Machine Manufacturing - The Nespresso Creatista machine offers opportunities for coffee machine manufacturers to develop higher-tech and more customizable models.
2. Coffee Branding - Coffee brands can increase consumer engagement and satisfaction by offering workshops and other educational opportunities to help them create premium coffee beverages at home.
3. Coffee Shop Industry - The increasing demand for high-quality coffee beverages made at home creates opportunities for coffee shops to develop partnerships with manufacturers of high-tech coffee-making machines like the Nespresso Creatista.
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