Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
Laura McQuarrie — February 22, 2017 — Social Good
References: giveafullerlife & adweek
In order to illustrate the idea that donations have the potential to bring color and brightness to a sick child's life, Little Mended Hearts created a unique color-changing video.
On the 'Give a Fuller Life' website is an animated video that tells the story of a boy who lives in a world that is drained of color. In order to encourage people to donate to supporting children with congenital heart disease, there are buttons on the side of the video that can be pressed to pledge money to boys like Max in the video. With each donation made, Max's world gradually becomes brighter, and he is surrounded by love from friends and family.
Donors often give generously, knowing that their support will positively impact the lives of others, but this video makes one's gift feel instantly gratifying.
On the 'Give a Fuller Life' website is an animated video that tells the story of a boy who lives in a world that is drained of color. In order to encourage people to donate to supporting children with congenital heart disease, there are buttons on the side of the video that can be pressed to pledge money to boys like Max in the video. With each donation made, Max's world gradually becomes brighter, and he is surrounded by love from friends and family.
Donors often give generously, knowing that their support will positively impact the lives of others, but this video makes one's gift feel instantly gratifying.
Trend Themes
1. Color-changing Videos - The trend of using interactive color-changing videos to engage and inspire donations.
2. Crowdfunding for Social Causes - The trend of using crowdfunding platforms specifically for supporting children with congenital heart disease and other social causes.
3. Emotional Storytelling - The trend of using emotional storytelling techniques to create a stronger connection between donors and the cause they are supporting.
Industry Implications
1. Nonprofit - Nonprofit organizations that focus on supporting children with congenital heart disease can leverage color-changing videos to enhance their fundraising efforts.
2. Marketing and Advertising - Marketing and advertising agencies can explore the use of interactive color-changing videos to create engaging campaigns for social causes.
3. Digital Video Production - Digital video production companies can specialize in creating emotionally impactful videos that utilize color-changing techniques to promote donations for various causes.
5
Score
Popularity
Activity
Freshness
