'99designs' Turned to Its Community of Designers for Its New Logo
Katherine Pendrill — February 17, 2017 — Marketing
References: thenextweb
Last year, 99designs decided to revamp its company logo by enlisting the help of the community of artists who make its business possible.
99designs is a design crowdsourcing site that allows up-and-coming artists showcase their work in different mediums. This same model was subsequently used to help the company create a fresher and more contemporary version of its logo. With the help of the 99designs community, the company's meta crowdsourcing contest resulted in the creation of a more streamlined logo that matched the company's freshly stripped-back website. Instead of the '99' sitting in a square box, the company straightened out the logo and pushed the number and letters together.
The clever campaign demonstrates how 99designs was able to show its appreciation for its community, while also validating the success of the crowdsourcing model.
99designs is a design crowdsourcing site that allows up-and-coming artists showcase their work in different mediums. This same model was subsequently used to help the company create a fresher and more contemporary version of its logo. With the help of the 99designs community, the company's meta crowdsourcing contest resulted in the creation of a more streamlined logo that matched the company's freshly stripped-back website. Instead of the '99' sitting in a square box, the company straightened out the logo and pushed the number and letters together.
The clever campaign demonstrates how 99designs was able to show its appreciation for its community, while also validating the success of the crowdsourcing model.
Trend Themes
1. Crowdsourced Logos - Companies are turning to crowdsourcing for their logo designs, harnessing the creativity and talent of a wider community.
2. Meta Crowdsourcing - Companies are utilizing the power of crowdsourcing not just for their products or services, but also for designing their own brand logos.
3. Community Appreciation - Businesses are finding innovative ways to show appreciation for their community by involving them in logo design contests and campaigns.
Industry Implications
1. Design - The design industry can explore the opportunities of integrating crowdsourcing into their logo creation process, leveraging the talent and ideas of a diverse community.
2. Marketing - Marketing professionals can tap into the power of meta crowdsourcing to create unique and engaging logo campaigns that involve their target audience.
3. Technology - Innovative technology companies can leverage the crowdsourcing model to revamp their logos, reflecting a more contemporary and streamlined brand image.
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