This Google Bay Area Campaign Involved the Community
Riley von Niessen — February 16, 2017 — Marketing
References: vimeo & blog.hubspot
The Google Bay Area Impact Challenge was created to get people to vote on where funding towards nonprofit organizations in the community should go.
To do so, the company put up interactive boards all over, so that those living in the community could conveniently offer their input. By pressing the button of their choice, participants were able to make a difference for a cause they truly believed in. As the interactive boards were put up in local shopping centers, coffee shops and much more, people were able to make their voice heard even while they were out running errands.
By making it easier for people to get involved in their community, the Google Bay Area Impact Challenge raised awareness towards issues that matter, while getting important data from more people who would be affected.
To do so, the company put up interactive boards all over, so that those living in the community could conveniently offer their input. By pressing the button of their choice, participants were able to make a difference for a cause they truly believed in. As the interactive boards were put up in local shopping centers, coffee shops and much more, people were able to make their voice heard even while they were out running errands.
By making it easier for people to get involved in their community, the Google Bay Area Impact Challenge raised awareness towards issues that matter, while getting important data from more people who would be affected.
Trend Themes
1. Community-driven Nonprofit Funding - Involving the community in nonprofit funding decisions can increase engagement and awareness while gathering important data.
2. Interactive Public Opinion Boards - Creating interactive boards in public areas can make it easier for people to share their opinions and make a difference in their community.
3. Crowd-sourced Cause Awareness Campaigns - Crowd-sourced awareness campaigns can help raise awareness towards issues that matter while gathering important data from more people who would be affected.
Industry Implications
1. Nonprofit - The nonprofit industry can benefit from engaging the community in funding decisions and increasing awareness towards their cause.
2. Marketing - The marketing industry can utilize interactive boards in public areas for opinion gathering and brand awareness.
3. Community Engagement - Community engagement industries can benefit from using crowd-sourced campaigns to increase awareness and gather important data.
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