FacebookIQ Live Highlighted the Impact of Social Platforms
Riley von Niessen — February 17, 2017 — Marketing
References: youtube & blog.hubspot
FacebookIQ Live was a campaign created by the social media corporation which allowed those in attendance to connect in real-time by taking part in highly immersive experience-based events.
With this, the company was able to show just how far its data could go in bringing people together, as it allowed attendees to really internalize the information because they were interacting with it psychically. The purpose of FacebookIQ Live therefore brought insights to life, as attendees could experience the impressive ability of the platform as they walked through open-plan installations that highlighted how different demographics interacted with it.
An example was the Instagram Cafe, which showed attendees how mothers and Millennials are sharing on the platform. Other installations demonstrated path-to-purchase behaviors and how new parents gain useful knowledge through Facebook.
With this, the company was able to show just how far its data could go in bringing people together, as it allowed attendees to really internalize the information because they were interacting with it psychically. The purpose of FacebookIQ Live therefore brought insights to life, as attendees could experience the impressive ability of the platform as they walked through open-plan installations that highlighted how different demographics interacted with it.
An example was the Instagram Cafe, which showed attendees how mothers and Millennials are sharing on the platform. Other installations demonstrated path-to-purchase behaviors and how new parents gain useful knowledge through Facebook.
Trend Themes
1. Demographic-based Installations - The trend in using immersive and experience-based installations to showcase how different demographics interact with a product or platform creates opportunities for disruptive innovation in the event and advertising industries.
2. Real-time Engagement Experiences - The trend toward providing real-time immersive experiences that engage attendees at events and conferences creates opportunities for innovative disruption in the advertising and marketing industries.
3. Data Visualization Installations - The trend toward creating interactive installations that visualize data in creative ways presents opportunities for disruptive innovation in the technology and advertising industries.
Industry Implications
1. Event Industry - The use of immersive and interactive installations for events shows potential for revitalizing the industry through new offerings that appeal to diverse markets and drive higher engagement.
2. Advertising Industry - Developing more interactive and engaging advertising experiences that incorporate real-time data analysis and insights holds the potential for disrupting traditional advertising methods and targeting audiences.
3. Technology Industry - The use of data visualization in immersive installations and creating more hyper-realistic experiences is a game-changer that has the potential to revolutionize the industry as a whole.
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