Wal-Mart is Now Piloting a Self-Dispensing Tower for In-Store Pickups
Katherine Pendrill — February 14, 2017 — Marketing
References: supplychaindive
In an effort to marry the online experience with in-store consumer engagement, Wal-Mart had begun piloting a self-dispensing tower for in-store pickups. Currently installed in a store near the chain's headquarters in Bentonville, Arkansas, the tower is one example of how the chain is responding to the rise of ecommerce.
The self-dispensing tower -- also known internally as the 'automatic pickup machine' -- is essentially a giant vending machine for online orders. Installed last fall, the machine is located right inside the store's entrance and features an easy-to-use touchscreen on the outside. Customers simply type in the order number for the product they have purchased online and the machine will automatically produce the item.
The automated pickup station helps to meet the rising demand for instant delivery, while also improving the in-store customer experience.
The self-dispensing tower -- also known internally as the 'automatic pickup machine' -- is essentially a giant vending machine for online orders. Installed last fall, the machine is located right inside the store's entrance and features an easy-to-use touchscreen on the outside. Customers simply type in the order number for the product they have purchased online and the machine will automatically produce the item.
The automated pickup station helps to meet the rising demand for instant delivery, while also improving the in-store customer experience.
Trend Themes
1. Automated In-store Pickup - Disruptive innovation opportunity: Businesses can implement self-dispensing towers to streamline in-store pickups, offering convenient and efficient experiences for customers.
2. Online-to-offline Integration - Disruptive innovation opportunity: Brands can bridge the gap between online and in-store shopping by incorporating automated pickup stations, creating a seamless omnichannel experience for consumers.
3. Instant Delivery Solutions - Disruptive innovation opportunity: Companies can leverage automated pickup machines to cater to the growing demand for quick and efficient product delivery, ensuring convenience and satisfaction for customers.
Industry Implications
1. Retail - Disruptive innovation opportunity: Retailers can revolutionize the in-store shopping experience by adopting automated pickup machines, enhancing convenience and customer satisfaction.
2. Ecommerce - Disruptive innovation opportunity: Ecommerce platforms can integrate self-dispensing towers to improve order fulfillment process and provide a more efficient shopping experience.
3. Logistics - Disruptive innovation opportunity: Logistics companies can leverage automated pickup stations to streamline last-mile delivery, reducing delivery times and increasing customer convenience.
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