From pop-up sitcom diners to rosé drive-thru services, the July 2017 business trends reveal that there is no shortage of engaging brand activations this season.
With temperatures rising, it is only natural that brands are taking advantage of the opportunity for outdoor activations. One adorable example is Wolffer Estate Vineyard's rosé drive-thru service, which has been set up in the Hamptons to provide visitors with easy access to their favorite vino. Another example is Walmart's giant grocery vending machine, which has been set up in the parking lot of an Oklahoma store.
Beyond outdoor activations, there has also been a rise of pop culture pop-ups, that are perfect for creating share-worthy summer memories. Some of these pop-ups include the Powerpuff Girls Emporium and a new Saved by the Bell-themed diner in Los Angeles.
Top 55 Business Ideas in July
55
Folding eCommerce Photo Studios
The 'Foldio3' Mini Photo Studio Enables High-Quality Photos
54
Two-Story Shipping Container Cafes
The Spout Coffee Company is Made Up of Two Shipping Containers
53
Mobile Cafe Concepts
The Wheelys Mini is a Full-Service Cafe on Wheels
52
Coffee Shop Design Studios
artlessinc's Office is a Cafe and Branding Studio Hybrid
51
Sportswear Collab Retail Trucks
adidas X Alexander Wang Sold Out of Pop-Up Trucks
50
Mobile Shipping Container Boutiques
The Garnet Hill Shop is Housed in an Old Shipping Container
49
Grocery Vending Machines
Walmart Has Implimented a Giant Grocery-Dispensing Self-Serve Kiosk
48
Shipping Container Taco Shops
Taco Bell Has Opened Its First Permanent Shipping Container Outpost
47
Meat-Free Supermarkets
The Karma Supermarket Sells Only Vegetarian and Vegan Goods
46
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
45
Industrial Tokyo Salons
Luck Out Hair Salon is a Space Inspired by the Experience of Brooklyn
44
Artisan Grooming Supply Boutiques
Toronto's ZUSE Aims to Educate Men About Skincare and Hair Care
43
Apothecary-Style Fragrance Bars
The 'Feel' Perfume Kiosk Was Designed by Dana Shaked
42
Campsite Rental Services
Tentrr is Like Airbnb for Spending a Night Under the Stars
41
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic
40
Direct-to-Consumer Swimwear
Aurora San is a Swimwear Startup Using the Direct-to-Consumer Model
39
Shipping Container-Themed Retailers
The Kagiso Store Features a Casual, Rustic Wooden Aesthetic
38
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
37
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
36
Permanent Pop-Up Shops
Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods
35
Sustainable High-End Grocers
Fukushimaya Supermarket Was Made from ZAM Pipes and Wine Crates
34
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
33
Portable Sunglasses Boutiques
The Grove’s Ray Ban Popup Resembles a Revamped Shipping Container
32
Traveling Bookstore Concepts
La Librairie Itinérante is a Small, Roving Shop in France
31
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
30
Pop-Up Sitcom Diners
A Saved by the Bell-Themed Diner is Coming to Los Angeles
29
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
28
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
27
Shipping Container Coffee Shops
Container Coffee Dublin Offers Caffeine from an Unique Source
26
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
25
Same-Day Runway Purchases
Rebecca Minkoff Brought Direct-to-Consumer Fashion to 'The Grove' in La
24
Couture Dry Cleaner Activations
The Vetements 'Dry Cleaning' Popup Displays Dirty Clothing as Art
23
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
22
Cigar Subscription Services
The Good Cigar Co Provides Packs for New or Seasoned Smokers
21
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
20
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
19
Specialty Cactus Stores
The Cactus Store Specializes in Rare and Unusual Cacti
18
Ecommerce Bot Software Services
4shops.ai Makes Selling on Facebook Messenger Less Complicated
17
Scaled-Down Department Stores
The New David Jones Store Offers a Curated Selection of Items
16
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
15
Greenhouse Fashion Pop-Ups
BEAUTY & YOUTH Hosted Its Most Recent Offerings in a Mini Greenhouse
14
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
13
In-Store Assembly Service Kiosks
IKEA Offers Stations Where Shoppers May Book an 'Airtasker'
12
Cozy Cannabis Retailers
Colorado's High West Cannabis Dispensary Resembles an Elegant Residence
11
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
10
On-Demand Delivery Platforms
'ParcelPal' Crowdsources Couriers to Deliver in One Hour or Less
9
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
8
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
7
Makeup Brush Subscription Services
MorpheMe Sends Makeup Brushes to Subscribers Each Month
6
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
5
Mobile Sportswear Boutiques
Needs & Wants Studios Refurbished a Shipping Container to Sell Apparel
4
Monthly Candy Subscriptions
Candy Club Offers Subscribers Premium Candy Each Month
3
Prescription Lens Replacement Services
Lensabl Offers Direct-to-Consumer Prescription Replacements
2
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
1
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Exclusive Blush Pop-Ups
Hailey Bieber's Rhode Launches the Pocket Blush Pop-Up in NYC
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Nostalgic Nugget Trucks
KFC's Sauce Serve Truck Lets Fans Dress Their Own Saucy Nuggets
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Cheesy Americana Diners
The Cheez-In Diner is a New Destination for Road Trippers and Snackers
Action Movie Pop-Up Cafes
The Deadpool & Wolverine Pop-Up Cafe is Coming to Tokyo
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Mobile Truck Gloss Pop-Ups
Glossier Brings Balm DotWorld Mobile Truck to NYC This Summer
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Spin-and-Save Restaurant Promotions
The Ruby Tuesday Summer of Savings Sweepstakes is Interactive
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Branded Cracker Food Trucks
The Cheez Wheelz Food Truck Serves Fare Packed with Cheez-Its
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Pizzeria-Branded Shake Pop-Ups
Domino’s Shake Stand is Located in the Omotesando Area in Tokyo
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Cowboy-Themed Dairy Pop-Ups
MilkUP will Host a County Fair Pop-Up in Toronto
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Jazz Club Dining Pop-Ups
The Pollo Lounge by Chain Shared an Evening of Elevated Bites & Music
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Soft-Pink Wellness Bars
Yorkville Village’s BetterBar Offers Healthy Dining in Toronto
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Spring-Ready Pastel Outdoor Collections
Clare and Industry West Join Forces on a Collection
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Designer Beach Resort Experiences
Dolce & Gabbana Italian Beach Club Pop-Up Unveils New Colorway
Popsicle-Inspired Ice Creams
Market District is Adding New Rockin’ Pop Ice and Soda This Summer
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Speedy QSR Pizza Drive-Thrus
The Pizza Hut The Hut Lane Features the Hut 'N Go Menu
Engaging Branded Pop-Up Kitchens
SOWN Celebrated the Launch of Its Oat Cold Foaming Cream
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Dog-Centric Summer Menus
Triple O’s Launches Exclusive Pup Menu
Fresh-Frozen Herb Brands
Dorot Gardens Has Unveiled a Rebrand Centered Around Its New Tagline
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Parkside Luggage Pop-Ups
BÉIS Camp is Popping Up Near Four National Parks
Elevated Holiday Dining Experiences
Gladstone House will Host Melody's Holiday Pop-Up
Tech-Driven Drive Thrus
Pita Pit's New Drive-Thru Design is Flexible, Scalable and Efficient
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Food Delivery Miami Raffles
Doordash is Offering Summer of DashPass for the 5th Time
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Limited-Edition Smart Drinks Fridges
Rocco x Wölffer Estate to Introduce Rosé Colored Fridges
QSR Drone Delivery Partnerships
Wendy's, DoorDash and Wing Join to Fly Food to Customers
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Drive-In Chains Drink Expansions
Sonic's New Line Flavorista Favorties Boasts Six Flavors
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Black-Owned Restaurant Initiatives
Pepsi Dig In Brings Back Its Restaurant Royalty Program
Autumnal Burger Restaurant Menus
The Burgerville Fall Menu Puts Seasonal Flavors in the Spotlight
Gift-Wrapping Cheese Pop-Ups
The Babybelves Holiday Village Provides Festive Snack Breaks
Summer Patio Pop-Ups
The Sol Patio+ Provides a Comfortable Place to Wait for a Table
Blended Frozen Treat Menus
The Dairy Queen Summer Blizzard Menu Was Unveiled for 2024
Rooftop Clothing Pop-Ups
Ami Paris Unveils Summer Pop-up at Galeries Lafayette with Terrace
Delectable Rotating Dessert Menus
Crumbl Unveils a New Dessert Menu to Complement its Cookies
Chef-Driven Farm Salads
Farm Burger is Adding a New Farm Salad This Summer
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Luxury Shopping Activations
Bal Harbour Shops Unveiled Designer Installations
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Disco-Inspired Toronto Events
Rosé Disco is Coming Back Again This August
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
QSR-Operated Pizza Drive-Thrus
Pizza Hut Unveils a New Drive-Thru Menu for Consumers On the Go
Organic Wine Tasting Initiatives
Avaline & Williams Sonoma Mark the Start of the Summer Season
Citrusy Orange Juice Shakes
Chicken Guy! Has Released the Sunshine Shake for Summer 2024
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Artisan Summertime Cafe Drinks
White Bison Coffee Announced New Drinks Just in Time for Summer
Rotating Summer Cake Menus
Nothing Bundt Cakes Has a New Taste of Summer Collection
Lemon-Themed Bakery Menus
Paris Baguette's New Lemon-Inspired Menu is Perfect for Summer
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Pop-Up Taco Restaurants
El Segundo Continually Surprises & Delights with Daily Main Dish Specials
Mother's Day Pop-Up Events
Robson Street Business Association Teams Up with Inky’s Flower Truck
Seasonal Watermelon-Themed Menus
CPKs New Summer Menu Includes the Fresh California Fields Salad
Free-From NYC Frozen Desserts
The Urban Dessert Lab Summer Menu Has Four New Items
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Collegiate Dining Expansions
The Bruxie Dining Concept is Coming to Two College Campuses