Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
Laura McQuarrie — June 7, 2017 — Marketing
References: thesun
For a limited time this month, Maynards Bassetts is planning to open the doors of its 'Sweet Art Gallery,' which exhibits works of art that have been created using its own candies.
At the pop-up gallery, guests will be able to view works of art like 'Mona goes Pop,' which reimagines the iconic Mona Lisa in Liquorice Allsorts, among other installations. Guests will also be given the chance to make their own art pieces, as well as sample sweets from a floor-to-ceiling stand that will be stocked with Wine Gums, Jelly Babies and more confectionery products.
Tickets to the Sweet Art Gallery are free, and include a soft drink and a take-away pick-and-mix bag, but the event is being limited to those over the age of 18.
At the pop-up gallery, guests will be able to view works of art like 'Mona goes Pop,' which reimagines the iconic Mona Lisa in Liquorice Allsorts, among other installations. Guests will also be given the chance to make their own art pieces, as well as sample sweets from a floor-to-ceiling stand that will be stocked with Wine Gums, Jelly Babies and more confectionery products.
Tickets to the Sweet Art Gallery are free, and include a soft drink and a take-away pick-and-mix bag, but the event is being limited to those over the age of 18.
Trend Themes
1. Edible Art - There is an opportunity for confectionery companies to partner with artists and galleries to create more interactive and unique art exhibitions using candies and other sweets.
2. Pop-up Art Exhibitions - Creating temporary or pop-up art galleries that feature unique experiences, such as interactive exhibits or workshops, can lead to increased engagement and interest among consumers.
3. Experience Economy - The popularity of immersive and interactive experiences, like the Sweet Art Gallery, highlights the growing trend towards consumers valuing experiences over material possessions, presenting opportunities for companies to create memorable experiences through unique events and offerings.
Industry Implications
1. Confectionery - Confectionery companies can use this trend to innovate new products that are specifically designed for use in art, such as candies with unique texture or colors.
2. Art - Artists and galleries can collaborate with confectionery companies to create unique and memorable art experiences that cater to a growing interest in immersive experiences.
3. Event Planning - There is an opportunity for event planners to create unique and memorable experiences by incorporating interactive workshops, immersive exhibits, or other engaging content into their events.
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