La Librairie Itinérante is a Small, Roving Shop in France
Ellen Smith — May 31, 2017 — Business
References: lamaisonquichemine.fr & newatlas
"La Librairie Itinérante" translates to "the traveling bookstore," and it does just as it suggests. Making its way through France, the mini bookstore plans to visit communities both large and small, providing free literature to those who don't have access to a bookstores. Working and living from the inside, bookseller Jean-Jacques plans to travel throughout the country, spreading literature.
The bookstore was made from a re-purposed trailer and once inside, looks like a legitimate store, equipped with high shelving and a sitting area where visitors can relax while enjoying a new book. Jean-Jacques bookstore features a small loft area above the bookshelves that's just large enough to fit a double bed.
The traveling bookstore is an example of both accessible education and a revival of classic nostalgia, like paperback books.
The bookstore was made from a re-purposed trailer and once inside, looks like a legitimate store, equipped with high shelving and a sitting area where visitors can relax while enjoying a new book. Jean-Jacques bookstore features a small loft area above the bookshelves that's just large enough to fit a double bed.
The traveling bookstore is an example of both accessible education and a revival of classic nostalgia, like paperback books.
Trend Themes
1. Mobile Bookstores - There is potential for mobile bookstores to create more accessibility to literature and promote reading in communities with limited access.
2. Sustainable Retail - Re-purposed trailers or other eco-friendly designs provide a unique opportunity for retailers to demonstrate their commitment to environmental sustainability.
3. Bookstore Experience - Creating a unique and welcoming atmosphere can help bookstores attract customers and build a loyal following, similar to Jean-Jacques's mini bookstore with its sitting area and small loft space.
Industry Implications
1. Education - Mobile bookstores could partner with schools, libraries, and educational institutions to provide greater access to reading materials for students.
2. Retail - Retired trailers or other vehicles can be converted into mobile retail spaces for selling products, such as clothing or home goods.
3. Tourism - Mobile bookstores can be incorporated into tourism initiatives, creating a unique attraction and offering a way for visitors to connect with local communities through literature.
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