The New Meltdown City Clash Tournament Brings eSports to Montreal
Mishal Omar — June 6, 2017 — Pop Culture
References: meltdown.bar & globalnews
Meltdown eSports Bars are a European franchise that recently moved to North America, and the franchise organized a Meltdown City Clash tournament that recently took place at its Montreal location.
Meltdown Montreal offers a distinct service when compared to other bars and establishments that offer traditional arcade games and board games, although it does feature retro console gaming. The bar also hosts video gaming events and has done so since it opened last year, with its most recent one being the Meltdown City Clash tournament in which the winner received a €1,200 prize.
As eSports becomes an increasingly relevant industry, small businesses and large companies alike are adopting gaming into their business models in order to appeal to this enormous market.
Meltdown Montreal offers a distinct service when compared to other bars and establishments that offer traditional arcade games and board games, although it does feature retro console gaming. The bar also hosts video gaming events and has done so since it opened last year, with its most recent one being the Meltdown City Clash tournament in which the winner received a €1,200 prize.
As eSports becomes an increasingly relevant industry, small businesses and large companies alike are adopting gaming into their business models in order to appeal to this enormous market.
Trend Themes
1. Franchised Esports Bars - The rise of eSports bars creates opportunities for tech-savvy entrepreneurs to create immersive and social experiences for passionate video game enthusiasts.
2. Esports Tournaments - The success of Meltdown City Clash shows that hosting eSports tournaments encourages competitiveness, community building, and revenue growth.
3. Gaming Business Models - As eSports continues to grow, businesses have the opportunity to integrate gaming into their models to appeal to a growing audience and create new revenue streams.
Industry Implications
1. Hospitality Industry - The hospitality industry has the opportunity to create immersive experiences for gaming enthusiasts by opening franchised eSports bars that cater to a new and growing market.
2. Gaming Industry - The growth of franchised eSports bars presents opportunities for the gaming industry to expand its reach and create new partnerships to further monetize the industry.
3. Marketing Industry - The rise of eSports and franchised eSports bars creates opportunities for marketers to reach a new and highly engaged audience through sponsorships and partnerships.
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