Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Laura McQuarrie — April 4, 2024 — Marketing
References: sunbum & bitperfect.pe
To bolster the launch of its new Daily 50 SPF line with hybrid formulas, Sun Bum transformed a New York City bodega into the Good Days Daily Bodega. At the pop-up storefront, visitors are invited to get personalized skin and sun care consultations, and shake up their routines with the help of the brand's newly appointed Disruption Associate.
On the theme of disrupting day-to-day life, Sun Bum also created a "Disruptlist" Spotify playlist.
The Sun Bum Daily 50 SPF range includes a clear gel sunscreen that provides a matte finish and doubles as a primer, and lightweight, watery lotions to protect and moisturize the face and body. "Chasing those good days shouldn't be a hassle," says Riley Hess, Sun Bum's Executive Marketing Director, "It should be as easy as applying your favorite moisturizer, or swinging by your local bodega for coffee and a bagel. Our bodega is a glimpse into all you can get into by disrupting your daily routine with a little Sun Bum."
On the theme of disrupting day-to-day life, Sun Bum also created a "Disruptlist" Spotify playlist.
The Sun Bum Daily 50 SPF range includes a clear gel sunscreen that provides a matte finish and doubles as a primer, and lightweight, watery lotions to protect and moisturize the face and body. "Chasing those good days shouldn't be a hassle," says Riley Hess, Sun Bum's Executive Marketing Director, "It should be as easy as applying your favorite moisturizer, or swinging by your local bodega for coffee and a bagel. Our bodega is a glimpse into all you can get into by disrupting your daily routine with a little Sun Bum."
Trend Themes
1. Hybrid Formula Innovations - Exploring the fusion of skincare and sun care with multi-purpose formulations for convenience and effectiveness.
2. Personalized Consultation Experiences - Enhancing customer engagement by offering tailored skin and sun care advice through interactive consultations.
3. Branded Lifestyle Playlists - Creating immersive brand experiences through curated music playlists that resonate with target audiences.
Industry Implications
1. Beauty & Personal Care - Opportunities for brands to develop innovative products that merge skincare benefits with sun protection in hybrid formulations.
2. Retail & Consumer Services - Potential for retail outlets to offer personalized consultation services to enhance customer experience and drive product engagement.
3. Entertainment & Music - Innovative strategies for brands to connect with consumers through lifestyle playlists that complement their brand identity and messaging.
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