Lensabl Offers Direct-to-Consumer Prescription Replacements
References: lensabl & prnewswire
Unfortunately for those with less than perfect vision, getting prescription lenses in a pair of stylish frames can be an expensive hassle, and that's exactly the inconvenience that Lensabl is trying to eliminate with its new service. The company recently announced that it will offer a direct-to-consumer online prescription lens replacement service, allowing those looking for a new set of frames to bypass opticians and brick-and-mortar optical retailers.
The founders of Lensabl have been in the eyewear industry since 2013, when they began selling fashion forward frames through an online e-commerce model. That model gave them the ability to sell high fashion glasses for significantly less than brick-and-mortar competitors, and subsequently the company flourished. Now, Lensabl is taking its founders' direct-to-consumer learnings and applying them to lenses themselves, letting consumers purchase high quality lenses and custom frames from home and for half the cost of any competitor.
The founders of Lensabl have been in the eyewear industry since 2013, when they began selling fashion forward frames through an online e-commerce model. That model gave them the ability to sell high fashion glasses for significantly less than brick-and-mortar competitors, and subsequently the company flourished. Now, Lensabl is taking its founders' direct-to-consumer learnings and applying them to lenses themselves, letting consumers purchase high quality lenses and custom frames from home and for half the cost of any competitor.
Trend Themes
1. Direct-to-consumer Prescription Replacements - Disruptive innovation opportunity: Develop an online platform that offers direct-to-consumer prescription lens replacements, eliminating the need for opticians and optical retailers.
2. Online Prescription Lens Replacement Service - Disruptive innovation opportunity: Create an online service that allows customers to purchase high quality prescription lenses and custom frames from home at a lower cost than competitors.
3. Eliminating Costly Hassles in Prescription Lens Acquisition - Disruptive innovation opportunity: Innovate a solution that addresses the expensive and inconvenient process of obtaining prescription lenses, providing a more affordable and streamlined experience for consumers.
Industry Implications
1. Eyewear Retail - Disruptive innovation opportunity: Introduce an e-commerce model within the eyewear retail industry to offer high fashion glasses at a lower cost than traditional brick-and-mortar competitors.
2. Optical Services - Disruptive innovation opportunity: Develop an online platform that offers direct-to-consumer optical services, including prescription lens replacements, to bypass the need for physical opticians and retailers.
3. Custom Frame Manufacturing - Disruptive innovation opportunity: Create a streamlined process for manufacturing custom frames in the eyewear industry, allowing for cost reduction and improved efficiency.
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