The Bruxie Dining Concept is Coming to Two College Campuses
Michael Hemsworth — November 2, 2024 — Lifestyle
References: bruxie & restaurantmagazine
The Bruxie dining concept is being brought to college campuses in the US to provide students with food options that are casual yet elevated in response to changing consumer habits and preferences. The dining experience will be arriving at UCLA's Westwood Village in Los Angeles on November 6, while The Shops at USC Village will open on November 13, 2024. The restaurants will both focus on quality of fare and creativity with a variety of foods like hand-crafted chicken tenders, waffles sandwiches, desserts, shakes and more.
CEO Scott Grinstead spoke on the expansion of the Bruxie dining concept into college areas saying, "With eight thriving locations in the Southern California area already, we are thrilled to open two new two university-adjacent restaurants in the Los Angeles market. Our new locations – in the UCLA community of Westwood, and in the downtown L.A. area that’s home to USC – join vibrant communities that crave quality dining experiences and value our commitment to innovative flavors and exceptional service.”
CEO Scott Grinstead spoke on the expansion of the Bruxie dining concept into college areas saying, "With eight thriving locations in the Southern California area already, we are thrilled to open two new two university-adjacent restaurants in the Los Angeles market. Our new locations – in the UCLA community of Westwood, and in the downtown L.A. area that’s home to USC – join vibrant communities that crave quality dining experiences and value our commitment to innovative flavors and exceptional service.”
Trend Themes
1. Casual Upscale Dining - Bringing a blend of casual and elevated dining to college campuses highlights the shift in student dining preferences toward more sophisticated options.
2. Location-specific Dining Hubs - Positioning dining options in university-adjacent areas taps into ready-made markets with high foot traffic and a need for accessible quality food.
3. Creative Culinary Offerings - The focus on creative menu items like waffle sandwiches and hand-crafted chicken tenders reflects the growing trend of unique culinary experiences in everyday dining.
Industry Implications
1. Food and Beverage - Integrating upscale casual dining concepts into universities creates new competitive edges in the food service sector by catering to changing consumer tastes.
2. Hospitality - The expansion of innovative dining concepts within campus environments presents novel opportunities in the hospitality industry, enhancing the student experience.
3. Retail Spaces - Locating new dining concepts in university-centric retail spaces transforms traditional retail environments into vibrant community hubs, boosting customer engagement.
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