These gender-inclusive kids products range from feminine archery sets to gender-neutral toy ads that aim to empower boys who enjoy playing with dolls. Standouts include inspiring female action figures and coding sets along with engineering toy commercials that discourage girls from embracing common princess stereotypes.
Another notable example is the Moschino Barbie ad that depicts a boy who is playing with dolls. The commercial's subject hangs out with two girls and proves to love his limited edition doll just as much as they do. This inclusive marketing approach appeals to Millennial parents who are more open than past generations. This audience is not only more encouraging of children's self expression but is also likely to promote inclusive values to their children from a young age.
Additional gender-inclusive products for kids include Nivea's sunburn-prone doll that teaches boys and girls about the importance of sun protection and Toys R' Us comic book plushies -- a more masculine set of dolls that celebrates classic Batman villains.
27 Gender-Inclusive Kids Products

27
Kids Coding Toys
The 'Cubetto' Enables Children to Learn Programming in a Fun Way

26
Educational Craft Subscriptions
Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
25
Cardboard Spaceship Kits
The Makedo Space Pod Launch Kit Provides Interactive and Imaginative Play
24
Educational Modular Robots
The Unigear Building Block Toy Robot Teaches Robotics and Construction
23
Tiny Pink Trailers
This Girls' Toy Tractor Shows How a Macho Machine Can Be Made Fun and Feminine
22
Girl-Targeted Science Kits
Yellow Scope Produces Creative and Rigorous Science Kits for Girls
21
Barbie Remote Control Cars
This Toy is Capable of 360 Degree Acrobatic Stunts
20
Superhero Sleeping Bags
The Marvel Selk-Bag Sleep System Turns Hero Costumes into Wearable Beds
19
Building Block Robots
The Meccano MeccaNoid G15 KS Robot is Crafted from Over 1,200 Pieces
18
Gender Positive LEGOs
LEGO Launches a Female Scientist Toy
17
Heroic Female Action Figures
The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
16
Empowering Superhero Stationery
Disney's She-Hulk Vinyl Binder Promotes Girl Power
15
Comunicative Plush Toys
'Talkies' Allow Kids to Receive and Send Voice Messages
14
Diversely Shaped Dolls
The Latest Barbie Fashionistas Line Boasts Curvy, Tall and Petite Models
13
Feminine Archery Sets
The REBELLE PLATINUM Bow and Arrow Set Encourages Girls to Try Archery
12
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
11
Nerdy Toy Subscription Boxes
The Nerd Block Jr. Boys' Box Contains Various Action Figures and Toys
10
Empowering Girls' Clothing
buddingSTEM's Apparel for Girls Celebrates Engineering and Science
9
Powered Dirt Toys
The MudWatt Science Kit Involves Interest in Science, Tech and the Natural World
8
Mythical Plush Toys
The Unicorn and Zebra Hybrid Toys are Perfect for Young Boys and Girls
7
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
6
Feminine Remote-Control Cars
Just Girls Creates a Battery-Powered Camero for the Fairer Gender
5
Girly Toy Subscriptions
The Nerd Block Jr Girl Pack Features Pop Culture Themed Products
4
Girly Science Apparel
Land's End Launches Brand New Science Shirts for Girls
3
Gender-Neutral Doll Ads
The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls
2
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
1
Plush Storytelling Robots
TROBO is a Cute Doll That Will Help Kids Fall in Love with Learning
Related Ideas
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Vacation-Inspired Kids' Apparel
The Serena Williams x Janie and Jack Collection has Pastel Hues
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Genderless Menstruation Products
Vuokkoset's New Menstrual Care Collection is Gender Neutral
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Inclusive Undergarment Lines
Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Affordable Genderless Fragrances
The 'Arkive Makes Scents Collection' Features Four Scents
Doll-Inspired Bright Timepieces
Barbie and Casio Join Forces on Limited Pink G-Shock Watch
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Gender Inclusive Jewelry Collections
Sarah O. Jewelry Releases Stackable Designs
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Influencer-Led Kids Clothing Collections
The GEN Kids Clothing Brand is Arriving at M&S and NEXT
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Inclusive Language Resources
IKEA Poland Launches the #ZmienimyNarracje Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Kid-Friendly Hotel Amenities
Vanity Group Offers Soothing, Entertaining Hotel Amenities for Kids
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Kids Show Cosmetic Ranges
The Tubby Todd x Mister Rogers’ Neighborhood Range is Limited-Edition
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Retro Cartoon Back-to-school Capsules
Boy Meets Girl x Strawberry Shortcake Present Unisex Styles
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Affordable Inclusive Minimal Clothing
Primark Introduces a Capsule of Adaptive Clothing
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Gendered Concept-Exploring Furniture
Formafantasma Presents its Dynamic La Casa Dentro Range
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Inclusive Colorblind-Accessible Games
Mattel is Adding Colorblind Identification Symbols
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Eco-Friendly Kids Lunchware
Duck Duck Books and Duck Duck Eco Goods Unveil a Lunchware Collection
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl