Land's End Launches Brand New Science Shirts for Girls
Vasiliki Marapas — July 31, 2014 — Life-Stages
One mother's Facebook complaint inspired Land's End to introduce a range of science shirts for girls.
Lisa Ryder and her mother were outraged to discover that,instead of the science-y apparel that was available for boys, the offerings for girls consisted of "sparkly tees with rhinestones, non-realistic looking stars and a design featuring a dog dressed like a princess and wearing a tutu."
Understandably, both mother and daughter were very disappointed in the dismal choices. Mrs. Ryder wrote to the company, "My daughter was very confused. Lots of her friends that are girls love science, too. Why were there no cool science shirts for girls?"
To its credit, the company responded promptly, immediately sharing the new additions to Facebook with the message "You asked, We listened." Hopefully, continuing to be vocal about these issues will result in more inclusive offerings for both boys and girls.
Lisa Ryder and her mother were outraged to discover that,instead of the science-y apparel that was available for boys, the offerings for girls consisted of "sparkly tees with rhinestones, non-realistic looking stars and a design featuring a dog dressed like a princess and wearing a tutu."
Understandably, both mother and daughter were very disappointed in the dismal choices. Mrs. Ryder wrote to the company, "My daughter was very confused. Lots of her friends that are girls love science, too. Why were there no cool science shirts for girls?"
To its credit, the company responded promptly, immediately sharing the new additions to Facebook with the message "You asked, We listened." Hopefully, continuing to be vocal about these issues will result in more inclusive offerings for both boys and girls.
Trend Themes
1. Gender-inclusive Apparel - The demand for gender-inclusive apparel is growing, presenting an opportunity for companies to create inclusive and diverse clothing options for all children.
2. STEM Clothing for Girls - There is a rising trend of STEM-themed clothing for girls, showcasing the increasing interest and importance of science, technology, engineering, and mathematics fields for girls.
3. Customer-driven Product Development - Customer feedback and complaints can inspire companies to develop innovative products that meet the demands and preferences of their target audience.
Industry Implications
1. Retail and Fashion - The retail and fashion industry can tap into the growing demand for gender-inclusive and STEM-themed clothing, offering a wider range of options for both boys and girls.
2. Children's Clothing - Children's clothing manufacturers can embrace the trend of gender-inclusive and STEM-themed apparel to provide clothing choices that reflect the diverse interests and passions of children.
3. Customer Service and Support - Companies that prioritize customer feedback and swiftly respond to complaints can turn negative experiences into opportunities for innovation and customer satisfaction.
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