Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
Kanesa David — August 13, 2024 — Fashion
Inclusive dating app Taimi has entered into a significant partnership with Urbody, a leading brand specializing in gender-affirming underwear. This collaboration has resulted in the launch of a new capsule collection designed to champion gender inclusivity and sexual fluidity.
The Taimi x Urbody collection embodies the shared values and missions of both brands, focusing on promoting themes of joy, self-love, and empowerment. This exclusive range includes a thoughtfully curated selection of stylish and sensual underwear, compression tops, and other apparel designed to offer both comfort and style. Notably, all garments come in the bold 'Sunshine' colorway.
”At Urbody, our mission has always been to create apparel that makes everyone feel seen, valued, and empowered,” says Dae Calvillo, Marketing Manager. “Our limited edition color ‘Sunshine’ represents the brightness and diversity of our community, encouraging everyone to shine beyond the binary and celebrate their true selves. We are thrilled to collaborate with Taimi in this mission, as we both strive to foster inclusivity and self-expression.”
Image Credit: Taimi, hypebae, taimi
The Taimi x Urbody collection embodies the shared values and missions of both brands, focusing on promoting themes of joy, self-love, and empowerment. This exclusive range includes a thoughtfully curated selection of stylish and sensual underwear, compression tops, and other apparel designed to offer both comfort and style. Notably, all garments come in the bold 'Sunshine' colorway.
”At Urbody, our mission has always been to create apparel that makes everyone feel seen, valued, and empowered,” says Dae Calvillo, Marketing Manager. “Our limited edition color ‘Sunshine’ represents the brightness and diversity of our community, encouraging everyone to shine beyond the binary and celebrate their true selves. We are thrilled to collaborate with Taimi in this mission, as we both strive to foster inclusivity and self-expression.”
Image Credit: Taimi, hypebae, taimi
Trend Themes
1. Gender-affirming Undergarments - The Taimi x Urbody collection offers innovatively designed underwear that caters to non-binary and transgender individuals, fostering inclusivity.
2. Inclusive Fashion Collaborations - Partnerships like Taimi and Urbody’s show how different brands are uniting to create fashion lines that celebrate diversity and self-expression.
3. Color-driven Clothing Lines - The introduction of the 'Sunshine' colorway in Taimi x Urbody's collection highlights how color choices can be symbolic and cater to diverse communities.
Industry Implications
1. Fashion and Apparel - The rise of gender-affirming undergarments is reshaping the fashion industry, creating more inclusive and representative clothing options.
2. LGBTQ+ Businesses - Businesses focusing on LGBTQ+ needs are increasingly disrupting traditional markets with products specifically designed to affirm and support diverse identities.
3. Collaborative Retail - Collaborations between brands, like Taimi and Urbody, are driving a new wave of inclusive retail experiences that prioritize diversity and self-empowerment.
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