The Stranger Things Polly Pocket is an Adorable Playset
Amy Duong — September 6, 2024 — Art & Design
References: creations.mattel & community.designtaxi
Mattel introduces a collaborative new design in the form of the Stranger Things Polly Pocket, bringing forth a sense of nostalgia. It taps into those who remember the 80s and Netflix fans of the shoe. The playset is adorable as it is compact and portable.
It fuses the universe together and it is seen in a retro tape recorder that opens up to showcase two worlds colliding. On one side of the toy set -- it sees the familiar streets and areas where the characters from Hawkins hung out including their bike routes and the Byers' living room. When it is flipped over, they are adorned in the landscape of the Upside Down which shows a portal into another dimension.
Image Credit: Stranger Things, Polly Pocket
It fuses the universe together and it is seen in a retro tape recorder that opens up to showcase two worlds colliding. On one side of the toy set -- it sees the familiar streets and areas where the characters from Hawkins hung out including their bike routes and the Byers' living room. When it is flipped over, they are adorned in the landscape of the Upside Down which shows a portal into another dimension.
Image Credit: Stranger Things, Polly Pocket
Trend Themes
1. Nostalgia-driven Toys - Reviving beloved past franchises with miniature playsets appeals strongly to consumers' sentimental connections.
2. Multi-dimensional Playsets - Providing a physical manifestation of dual worlds creates a unique and engaging play experience for children.
3. Pop-culture Collaborations - Merging iconic television series with toy brands enhances cross-market appeal and generates new fandom products.
Industry Implications
1. Toy Manufacturing - Innovative designs that leverage popular media properties can drive significant market demand.
2. Entertainment Merchandise - Collaborations between toy companies and entertainment entities expand the ecosystem of fan-oriented products.
3. Collectibles Market - High-popularity show-inspired miniature sets can become valuable collector items, attracting both children and adults.
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