HeroMe Helps Kids Build Their Own Super Female Action Figures
Laura McQuarrie — May 23, 2015 — Life-Stages
References: kickstarter & refinery29
Customization, superheroes and action figures are three things that kids gravitate towards, which is why the HeroMe line of superhero action figures was created. After the project was first launched a year ago on Kickstarter and met with an overwhelming amount of enthusiasm, HeroMe Girl is now being introduced.
This line of toys for girls introduces customizable female figurines, helping young females tap into their own creativity and imagination. Some of the parts that can be customized on the action figures include the head, arms, legs and superhero attachments. These options can be chosen through an online portal so that every child can create a model superheroine.
Now that there is a Wonder Woman movie in the works, perhaps more female superheroes will get as much time in the spotlight as their male counterparts. In the meantime, the development of HeroMe Girls makes sure that young girls are able to identify with strong female role models of their own design.
This line of toys for girls introduces customizable female figurines, helping young females tap into their own creativity and imagination. Some of the parts that can be customized on the action figures include the head, arms, legs and superhero attachments. These options can be chosen through an online portal so that every child can create a model superheroine.
Now that there is a Wonder Woman movie in the works, perhaps more female superheroes will get as much time in the spotlight as their male counterparts. In the meantime, the development of HeroMe Girls makes sure that young girls are able to identify with strong female role models of their own design.
Trend Themes
1. Customized Heroine Toys - Toys that allow for personalization and imagination are trending among children, and the HeroMe Girl line taps into their rising interest in female superheroes.
2. Female Empowerment in Toy Industry - With greater attention being given to female superheroes, the development of HeroMe Girls showcases the opportunities for increased diversity and girl power in the toy industry.
3. Online Customization Platforms for Toys - The online portal for the HeroMe Girl toys points towards the trend of using technology to allow for greater personalization and customization in toys.
Industry Implications
1. Toy Industry - The development of a customizable female superhero action figure line shows the potential growth in the toy industry for increased diversity and representation.
2. E-commerce Industry - The use of an online portal for customizing HeroMe Girl toys illuminates the expanding e-commerce industry within the toy market.
3. Entertainment Industry - The release of a Wonder Woman movie and the development of HeroMe Girls implies a growing demand for stronger female heroes in the entertainment industry.
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