Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Laura McQuarrie — January 19, 2024 — Life-Stages
References: buildabear & franchising
Build-A-Bear Workshop is known for its child-centric plush toys and in-store experiences, and the Build-A-Bear After Dark collection introduces all-new offerings for adults—and just in time for all the "kidults" who will appreciate getting plush gifts on Valentine's Day.
In response to the growing demand for unique gifts and collectibles for adults, toy brands are strategically designing specific product collections that cater to this demographic. Collections for adults like Build-A-Bear After Dark tap into the nostalgia and joy associated with childhood play.
The Lovable Lion Stuffed Animal "Zaddy" Gift Set, the Devilishly Pink Teddy Bear "Drama Queen" Gift Set and plenty more from this all-new collection can be found on the Bear Cave microsite, an online destination that confirms shoppers are 18 years or older.
In response to the growing demand for unique gifts and collectibles for adults, toy brands are strategically designing specific product collections that cater to this demographic. Collections for adults like Build-A-Bear After Dark tap into the nostalgia and joy associated with childhood play.
The Lovable Lion Stuffed Animal "Zaddy" Gift Set, the Devilishly Pink Teddy Bear "Drama Queen" Gift Set and plenty more from this all-new collection can be found on the Bear Cave microsite, an online destination that confirms shoppers are 18 years or older.
Trend Themes
1. Adult-targeted Plush Toys - Toy brands are designing collections specifically for adults, tapping into the nostalgia and joy of childhood play.
2. Unique Gifts for Adults - There is a growing demand for unique gifts and collectibles that cater to adults.
3. Niche Online Retailers - The Bear Cave microsite confirms shoppers are 18 years or older, catering to the specific demographic of adult plush toy collectors.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have an opportunity to design and create collections of plush toys specifically for adults, tapping into the nostalgia and joy of childhood play.
2. Gift and Collectibles Retail - The growing demand for unique gifts and collectibles for adults presents an opportunity for retailers to curate and offer a wide range of products that cater to this demographic.
3. E-commerce - Niche online retailers like the Bear Cave microsite have the opportunity to cater to the specific demographic of adult plush toy collectors, offering a tailored online shopping experience.
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