Disney's She-Hulk Vinyl Binder Promotes Girl Power
Jana Pijak — November 5, 2015 — Art & Design
References: disneystore
The Disney's Store's school supply range includes notebooks, vinyl binders and pencil cases that are inspired by the animation studio's beloved characters. In addition to princess-inspired diaries and pencil cases, the brand aims to empower girls with its latest school accessory -- a She-Hulk vinyl binder that re-imagines a recognizable superhero as a female icon.
While male Hulk is known for his muscular physique, as is She-Hulk, who promotes a strong and healthy body image rather than a stereotypical one. She-Hulk adorns the front and back faces of this vinyl binder which is designed to promote girl power.
Ideal for girls who don't adhere to stereotypes, this classroom accessory promotes the idea that there's a superhero inside all of us -- whether male or female.
While male Hulk is known for his muscular physique, as is She-Hulk, who promotes a strong and healthy body image rather than a stereotypical one. She-Hulk adorns the front and back faces of this vinyl binder which is designed to promote girl power.
Ideal for girls who don't adhere to stereotypes, this classroom accessory promotes the idea that there's a superhero inside all of us -- whether male or female.
Trend Themes
1. Empowering Superhero School Supplies - School supplies designed to empower children with superhero icons and promote gender equality.
2. Gender-inclusive Stationery - Products that promote gender neutrality and inclusivity in school and office supplies.
3. Body-positive Stationery - Products that encourage healthy body images and self-esteem through popular culture icons.
Industry Implications
1. Education - Opportunities for education companies to provide more empowering and inclusive school products for all children.
2. Retail - Opportunities for the retail industry to market school supplies that promote gender equality and body positivity.
3. Entertainment - Opportunities for the entertainment industry to collaborate with school supply manufacturers to create empowering superhero stationery.
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