Just as the nautical term implies, "flagship" stores are large, heavily stocked and generally the most prominent of its kind. Since flagship stores are typically larger retail locations, this means that there’s also a bigger budget and space for grand designs. Although there are all sorts of flagship stores, they are frequently associated with designer fashion brands, because these are typically some of the most fashion-forward and avant-garde stores.
Visiting the stores themselves becomes part of the brand experience, delivering excitement, glamor and drama through wall installations, ceiling fixtures and sculptural product displays. Viktor & Rolf’s new Parisian flagship is a prime example of this; the interior of the shop is entirely felt-covered, making it both novel and timeless.
47 Exemplary Flagship Stores
From Modern Parisian Storefronts to Monochromatic Marble Retailers:
Laura McQuarrie — Feb 27, 2014 — Business

45
Floating Staircases
Stairs are the Crown Jewel at 5th Ave. Tommy Hilfiger Store

44
Container Stores
Uniqlo Drops Stores in NYC

43
Fabulously Futuristic Boutiques
The Stuart Weitzman Boutique Aesthetic is Futuristic Minimalist
42
Designer Graffiti Displays
The Louis Vuitton RETNA Installation is Unconventional
41
World's Largest Gucci Store
Gucci New York
40
Ultra-Luxe Menswear Boutiques
Ermenegildo Zegna Sydney Flagship Store is All About Quality
39
Modern Parisian Storefronts
Hedi Slimane Designed Saint Laurent in a Concrete & Marble Palette
38
Converted Saloon Retail Spaces
The visvim F.I.L. Flagship Store Opens in Singapore
37
Spectacular Spectacle Stores
The Kirk Originals Flagship Shop is a Feast for the Eyes
36
Shoebox Wall Interiors
Freitag Store Tokyo Features a Unique Utilitarian Design
35
Fashion Shop Cafe Hybrids
'Property Of...' Store is Both a Cool Hangout and Retail Establishment
34
Block-Made Retail Landmarks
The Mr. Attacki LEGO Apple Fifth Avenue Flagship Store is Realistic
33
Rest-Focused Retailers
The Takeo Kikuchi Flagship Store Focuses on Customer Comfort
32
Glowing Store Interiors
The Aqua Creations Flagship Store is Bright and Funky
31
Cardboard Shelving
Eco-Friendly Magma UK Bookstore
30
Sleek Wilderness-Inspired Interiors
Vue de monde Flagship by Elenberg Fraser
29
Behemoth Doll Boutiques
The World's Largest Barbie Store is a Veritable Doll Citadel
28
Mini-City Studios
The FS2 Office Design Promotes Community Among Co-Workers
27
Dripping Chocolate Ceilings
The Godiva Chocoiste is a Chocoholic's Paradise
26
Social Media Wallpaper
Berlin's Telecom Store Wall Gets a Data-Inspired Makeover
25
Calm Plant-Filled Boutiques
Replay Paris Flagship Store Provides Relaxation for Body & Mind
24
Bubble-Filled Boutiques
The Melbourne Melissa Shoe Store is Quirky and Imaginative
23
Felt-Clad Designer Stores
Viktor & Rolf's Flagship Store is Completely Covered in Felt
22
Intricate Grid Interiors
Stills Flagship Store by Doepel Strijkers Features Elaborate Lattices
21
Rainbow LED Shops
United Nude Opens a Bold Store Design in New York
20
Ethereal Clothing Stores
Alberta Ferretti's Flagship Los Angeles Location is Heavenly
19
Posh Patterned Shops
The Marni Bejing Store Features Brightly Colored Accents
18
Monochromatic Marble Retailers
The New Flagship Saint Laurent Paris Store Pushes Brand Identity
17
Caged Clothing Stores
The Stills Store by Doepel Strijkers Architects is Boldly Branded
16
Glimmering Architecture
The Swarovski Store in Japan
15
Maze-Like Flagship Stores
The Coach Flagship Store in Tokyo was Reinvented by OMA Firm
14
Whimsical Merchandizing Movables
'Table in Wonderland' Brings Imagination to Retail Arrangements
13
Entirely Eco Shops
Buy More Green at the New MIO Flagship Green Design Store
12
Brightly Hued Autotecture
RAW Design Creates Playful Aesthetic for MINI Dealership
11
Patriotic Retail Installations
The Nike Store Gets Outfitted with American Flag Olympic Art
10
Quilted Concrete Exteriors
The Unique 3.1 Phillip Lim Flagship Store in Korea
9
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
8
Projected Shop Launches
H & M Amsterdam Flagship Store Wows Viewers with an Illuminated Display
7
Optical Illusion Openings
The Burberry Chicago Flagship Store Lines Up the Trenches
6
Lip-Shaped Lavatory Retailers
The Tom Rebl Flagship Store Features an Unconventional Design
5
Exceedingly Digital Flagship Stores
The Burberry Michigan Avenue Location is Electronic
4
Outlandish Mural Stores
The Del Toro Miami Flagship Store Opens to the Public
3
Virtual Stiletto Shopping
Valentino's 'Virtual Shoe Room' Allows Buyers to Browse at a Distance
2
Digitized Flagship Shops
Burberry's Regent Street Store Features 100 Video Screens
1
Stylish Flagship Stores
Fiat London
Related Ideas
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Chic Footwear Retail Expansions
Dolce Vita Debuts its First Canadian Flagship Store
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Luxe Supermarket Minimal Fashion
Erewhon Supermarket and Merci Join on a Special Capsule
Anniversary-Honoring Furniture Series
IKEA Presents its STOCKHOLM Collection for 2025
Spa-Like Flagship Stores
Monos Unveils a Multisensory Toronto Store
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Modern Eyewear Flagship Stores
DITA Eyewear Has Opened Its First Flagship Store in Amsterdam
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Luxury Flagship Redesigns
'Burberry' Celebrates Store Reopening with Two Art Installations
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
Unique Concept Clothing Stores
The BASE Store in New York Offers an Unexpected Style Oasis
Concept Perfume Stores
Lush's Perfume Library Provides Consultations with Fragrance Experts
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Italian Luxury Brand Expansions
Loro Piana Celebrates the Launch of its Toronto Boutiques
Expansive Lounge Furniture Capsules
Symbol Home Breaches into the Realm of Furniture Design
Premium In-Store Experiences
Lancôme's Domaine de la Rose Flagship Offers Discovery Zones
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Pampering Beauty Flagships
The Charlotte Tilbury Flagship in Covent Garden Features a Skin Spa
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Refined Culturally-Immersive Coffee Houses
Bacha Coffee Unveiled a Luxe European Flagship in Paris
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Monochrome Parisian Flagship Stores
Cybex Has Unveiled a Look at its Paris Flagship Store
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Meticulous Apparel Stores
The Elder Statesman Unveils a Stunning New York Flagship
Architecturally Inspired Luxury Boutiques
Dolce & Gabbana Debuts a New Flagship Boutique
Staircase-Centric Flagship Stores
Herzog & de Meuron Designs the Toteme Beijing Store
Immersive Lifestyle Stores
Gelato Pique Has Inaugurated Its Standalone Store in South Korea
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
Luxury Jewelry Concept Stores
Birks Has Opened a New Concept Store at Royalmount
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Jamaican Footwear Store Launches
Clarks Originals Opens its Inaugural Store in Jamaica
Luxury Retailer Restaurants
Louis Vuitton Added 'LV The Place' to its Bangkok Location
Tech-Inspired Watch Retail Shops
Ulysse Nardin Recently Opened Its New U.S. Flagship Boutique
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Luxury Skincare Concept Stores
First SK - II Concept Store Debuts in Malaysia
Luxury Beauty Houses
Chanel Unveils First House of Beauty Destination in Paris
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Luxury Store Closures
Bloomingdale’s is Set to Close Its San Francisco Flagship
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Two Kilometer-Stretched Stores
IKEA Unveils a Linear Store Plan Stretching Almost 2 Kilometers
Cozy Fashion Flagship Stores
The Ba&Sh Flagship Store Opened in New York City's SoHo Neighborhood
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Lightweight Outdoor Furniture Stores
Helinox Launches Its First European Flagship Store
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Silk-Forward Retail Experiences
The LILYSILK Concept Store in NYC Offers an Immersive Experience
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Luxe Fashion Flagship Stores
The Gucci Flagship Store Just Opened in Montreal’s Royalmount Center
Watch Retail Concepts
TimeVallée Celebrates the Debut of its First Canadian Flagship Store
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Lifestyle Brand Expansions
MINISO's IP Collection Store in Toronto is Vibrant and Thematic
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Celebrity Lingerie Flagship Stores
SKIMS Opens its First Flagship Location in New York
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Fashion Retailer Flagship Showrooms
Between the Walls Designs the One by One Flagship Space
Inaugural Anime-Inspired Retail Stores
HYPLAND Reccently Debuted Its First Retail Store in LA
Iconic Toronto Flagship Restaurants
JOEY Unveils Grand Toronto Flagship with Artistic Vision
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Jewelry Boutique Redesigns
Tiffany & Co. Reimagines Luxury with a Redesigned Yorkdale Flagship
Luxe Fashion-House Concept Stores
Dior has Introduces the Gold House Concept Store in Bangkok
Art Deco-Inspired Tech Retailers
The Apple Miami Worldcenter is Set to Open this Friday
Townhouse Transformed Retail Spaces
Schemata Architects Designs the Le Labo Kyoto Flagship
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Parisian-Inspired High-End Fashion Boutiques
Jacquemus Has Opened Its First U.s. Boutique
Relaxing Personal Care Stores
The Bath & Body Works Gingham+ Store Design is Elevated
Fine Jewellery Flagships
Peoples Jewellers Opens Doors to its Newly Redesigned Yorkdale Flagship
Flagship Home Living Stores
Home Société Group Opens its Flagship at the Montreal Royalmount
Chic Private Retailer Housewares
Macy's Arch Studio Home Collection is Packed with Essentials
Luxury Retail Store Debuts
Fontainebleau Las Vegas Welcomes Luxury Retail with Iconic Stores
Mid-Century Design Stores
Georg Jensen Unveils its All-New London Location on Bond Street
Store-Opening Delicate Artful Wallpapers
Apple China Celebrates a New Store with Wallpapers
Dynamic Light-Filled Retail Space
Josmo Opened Up a Contemporary Flagship Store in Mumbai
Expansive Shopping Hubs
ROYALMOUNT is Set to Open on September 5, 2024 in Montreal
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Accessory Brand London Expansions
Topologie Opens Up a London Store Nestled in Shoreditch
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Brand Heritage Exhibitions
'Stone Islands' Archival Exhibition is on Display at Holt Renfrew
Midland-Located Apparel Stores
UNIQLO Launches a New Flagship Location in Bullring
Sustainable NYC Flagship Stores
Rothy's Features NYC's First Streetside Water Refill Station
Renovated Furniture Flagship Stores
Buckley Gray Yeoman & White Red Architects Design Heal's Store
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Metallic Jewelry-Inspired Store Designs
Yatofu Designs the Kalevala Flagship Store in Helsinki
Venetian-Inspired Flagship Locations
Kith Opens its Second Location in Osaka, Japan
Stone Facade Premium Retailers
Rafael de Cárdenas Designs the SKIMS NYC Flagship Interiors
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Furniture Flagship UK Expansions
MillerKnoll Opens up a Flagship Location in London
Exclusive Fragrance Concept Stores
Scent Journals by Novela Debuts in Singapore
Mumbai Futuristic Fashion Boutiques
Sanjay Puri Architects Designs the Nezo Mumbai Showroom
American Heritage Apparel Expansions
Filson's New Milan Flagship Brings the Outdoors to the City
Rooftop Clothing Pop-Ups
Ami Paris Unveils Summer Pop-up at Galeries Lafayette with Terrace
Revamped Flagship Menus
Perkins American Food Co. is Launching a New Flagship Store in Florida
Pier-Side Dynamic Office Spaces
The New BIG HQ is a New Office on the Industrial Harbour
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Art Deco-Inspired NY Flagships
Lalique Designs the Maison d'Artiste Flagship Store in NYC
Calming Aesthetic Menswear Stores
Stòffa Gets a New Retail Design in New York Flagship
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Luxurious Olfactory Retail Spaces
Caftari Makes it Retail Debut at Bergdorf Goodman
Eco-Friendly Timepiece Stores
Heinemann Oceania Unveils Two Sustainable Concept Stores
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Skate-Inspired Retail Stores
The Nahmias Retail Store is A Tribute to Skate Culture in Venice
Modern Athleisure Retail Locations
lululemon is Opening a New Retail Location in Copenhagen
Warm Ambiance Luggage Stores
Tabitha Organ was Tapped to Design the Carl Friedrik Store
Discreetly Beautiful Furniture Showrooms
Form(LA) Opens its First Flagship Store in Los Angeles
Fashion-Forward Hotel Transformations
SO/Paris Gets a New Design with Annual Lobby Activations
Large-Scale Furniture Stores
Taobao HK Launches a New Furniture and Lifestyle Superstore
Luxury Flagship Boutiques
Canadian Designer Ross Mayer Opens Boutique in Toronto's Yorkville
Sensible Luxury Stores
Finn & Form Launches Online Stores in the U.S. and Canada
Medallion-Detailed Retail Designs
Jakob Sprenger Designs the Aesop Store in Paris
Bright Showroom Research Libraries
ANY Designs a Retail Space for Streetwear Imprint Vowels
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Concierge-Style Nursery Stores
The LA Babyletto Flagship Offers Personalized Shopping Experiences