The New Flagship Saint Laurent Paris Store Pushes Brand Identity
Alexandra Serrano — May 16, 2013 — Luxury
References: ysl-international & dezeen
Reinventing retail space in the prestigious Avenue Montaigne near the Champs-Élysées, the novel Saint Laurent Paris Store reflects the brand’s aesthetic ethos under the direction of Hedi Slimane.
The space is inspired by art-deco featuring a collection of the brand’s monochrome photographs and carefully curated details by the notorious creative director. This flagship space seems to fit perfectly with the fashion house’s re-branding, inviting consumers to immerse themselves in the full Saint Laurent Paris experience.
“Black and white marble has been used for the walls, floors and a row of shelves, above which hang nickel-plated bars for displaying clothes,” says Dezeen Magazine of the interior. It seems that the historic fashion house has spared no expense in the Saint Laurent Paris Store, strictly adhering to the re-branding initiative; an exciting and more tactile embodiment of the new aesthetic vision.
The space is inspired by art-deco featuring a collection of the brand’s monochrome photographs and carefully curated details by the notorious creative director. This flagship space seems to fit perfectly with the fashion house’s re-branding, inviting consumers to immerse themselves in the full Saint Laurent Paris experience.
“Black and white marble has been used for the walls, floors and a row of shelves, above which hang nickel-plated bars for displaying clothes,” says Dezeen Magazine of the interior. It seems that the historic fashion house has spared no expense in the Saint Laurent Paris Store, strictly adhering to the re-branding initiative; an exciting and more tactile embodiment of the new aesthetic vision.
Trend Themes
1. Monochromatic Marble Design - Designing commercial and residential spaces with monochromatic marble can create a luxurious and classic look, catering to consumers who value timelessness and sophistication.
2. Art-deco Inspiration - Incorporating elements of art-deco design into retail and hospitality spaces can add a unique and stylish touch, appealing to consumers who appreciate vintage and glamor aesthetics.
3. Immersive Brand Experience - Creating immersive brand experiences through retail and hospitality spaces can increase consumer loyalty and engagement, providing a competitive edge in the market.
Industry Implications
1. Interior Design - The use of monochromatic marble and art-deco elements in interior design creates potential for premium design services targeting luxury residential and commercial clients.
2. Fashion Retail - Revamping retail spaces with immersive brand experiences and stylish design elements can increase brand awareness and attract fashion-savvy consumers.
3. Hospitality - Implementing art-deco and monochromatic marble design in hotels and restaurants creates a luxurious and unique atmosphere, offering a memorable experience for guests.
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