RAW Design Creates Playful Aesthetic for MINI Dealership
Kim Graham & Associates — December 3, 2010 — Autos
References: azuremagazine
Ramping up design standards for international brands, RAW design has created a striking graphic aesthetic for Canada’s first full service MINI dealership.
The 20,000 square foot MINI flagship in Toronto breathes new life into the surrounding post-industrial area currently in transition. It features extensive glazing, playful colors and friendly rectangular showroom platforms, with which customers can easily interact from both inside and outside the building.
Mirroring MINI’s fuel-efficient environmental outlook and competitively revving up sustainability standards for auto brands world wide, the MINI flagship features a green roof, a solar thermal hot water system and efficient foamed-in-place insulation system.
Named 'Best Emerging Practice,' RAW design is known for its avant-garde thinking evidenced in the refreshing MINI image.
The 20,000 square foot MINI flagship in Toronto breathes new life into the surrounding post-industrial area currently in transition. It features extensive glazing, playful colors and friendly rectangular showroom platforms, with which customers can easily interact from both inside and outside the building.
Mirroring MINI’s fuel-efficient environmental outlook and competitively revving up sustainability standards for auto brands world wide, the MINI flagship features a green roof, a solar thermal hot water system and efficient foamed-in-place insulation system.
Named 'Best Emerging Practice,' RAW design is known for its avant-garde thinking evidenced in the refreshing MINI image.
Trend Themes
1. Striking Graphic Aesthetic - Opportunity for brands to create visually impactful and playful designs to enhance customer experience.
2. Sustainability Standards for Auto Brands - Potential to revolutionize the auto industry by incorporating green features and energy-efficient systems.
3. Avant-garde Thinking - Advantage for design firms to push boundaries and create innovative concepts for brand image.
Industry Implications
1. Automotive - Opportunity for auto manufacturers to adopt sustainable practices and revolutionize dealership designs.
2. Architecture/design - Potential for architectural firms to incorporate visually striking elements and avant-garde thinking in building designs.
3. Retail - Advantage for retail businesses to create immersive and interactive experiences through unique and playful aesthetics.
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