Fiat London
andreea vrabie — April 24, 2008 — Art & Design
References: thecoolhunter.net
Fiat UK has just opened a stylish new Flagship Store in London's West End and celebrated the occasion with a design exhibition and fabulous party.
The exhibition, called Fiat Workpop 500, featured the work of 22 young designers competing to design an accessory for the Fiat 500 that will go into production. The showroom, located in the heart of London, features a cutting-edge interior of chrome and glass which provides a superb scenery to the range of Fiat cars on display and not only.
You can buy anything here, from handbags to miniature Fiat models that open up to USBs.
The Flagship Store is also a cool place which can be rented for corporate meetings, fashion shows, art and design exhibitions, and as a lavish set for film makers. CNN has already booked the Fiat Flagship Store for a high level seminar for the automotive world's leading marketers and media opinion-formers.
The exhibition, called Fiat Workpop 500, featured the work of 22 young designers competing to design an accessory for the Fiat 500 that will go into production. The showroom, located in the heart of London, features a cutting-edge interior of chrome and glass which provides a superb scenery to the range of Fiat cars on display and not only.
You can buy anything here, from handbags to miniature Fiat models that open up to USBs.
The Flagship Store is also a cool place which can be rented for corporate meetings, fashion shows, art and design exhibitions, and as a lavish set for film makers. CNN has already booked the Fiat Flagship Store for a high level seminar for the automotive world's leading marketers and media opinion-formers.
Trend Themes
1. Stylish Flagship Stores - The trend of creating stylish flagship stores has opened up new opportunities for brands to showcase their products and services in a unique and memorable way.
2. Design Competitions - Design competitions like Fiat Workpop 500 provide opportunities for emerging designers to showcase their talent and create innovative new products that can disrupt the market.
3. Rentable Event Spaces - The trend of creating rentable event spaces within flagship stores has opened up new opportunities for brands to generate revenue and engage with customers and the wider community in unique and exciting ways.
Industry Implications
1. Automotive - The automotive industry can take advantage of the trend of creating stylish flagship stores to showcase new technologies and products in a more engaging and memorable way.
2. Design - The design industry can take advantage of design competitions like Fiat Workpop 500 to discover new talent and create innovative new products that can disrupt the market.
3. Events - The events industry can take advantage of the trend of creating rentable event spaces within flagship stores to offer clients unique and memorable settings for corporate meetings, fashion shows, and art exhibitions.
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