The top February 2016 publicity stunts include a variety of experiential pop-ups and dedicated campaign events that introduce products and collections in a unique and genuinely engaging way.
The Skittles Holiday Pawn Shop was a temporary storefront opened in Toronto by the candy brand that let consumers swap unwanted holiday items for packs of Skittles. The experiential pop-up gained international attention thanks to its playful concept and hilarious ad campaign that supported it.
Meanwhile in London, a fleet of scented taxi cabs sanctioned by UK bath and body brand Molton Brown. The 'Christmas Carriages' aimed to draw attention to the brand's larger #MBGiftofLove campaign and introduce their dedicated line of holiday scents.
The top February 2016 publicity stunts speak to the consumer desire for unexpected moments of delight in their everyday routines.
Top 35 Publicity Stunts in February
35
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
34
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
33
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
32
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
31
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
30
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
29
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
28
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
27
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
26
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
25
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
24
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
23
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
22
Projected Swimwear Fashion Shows
This Team Speedo Installation Debuted the New Olympic Line
21
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
20
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
19
Compact Book-Inspired Cars
The 'All Gone' Smart Car is Inspired by the Streetwear Book
18
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
17
Artwork Advertising
Billboard Advertisements in Los Angeles Display Artwork Instead of Ads
16
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
15
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
14
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
13
Rooftop Ice Rinks
Molson Canadian's Anything for Hockey Campaign is Epically Canadian
12
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
11
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
10
Adventure Travel Brand Challenges
This Red Bull Challenge Will Have Teams Barter with Cans
9
Dating App Catwalk Livestreams
J.W.Anderson Will Livestream Its F/W 2016 Fashion Show on Grindr
8
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
7
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
6
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
5
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
4
Streaming Service Kiosks
A Spotify Pop-Up Has Launched Inside London's King's Cross Station
3
Smartphone Screen Ornaments
Rethink's Modern Christmas Ornament Removes Distracting Technology
2
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
1
Health-Encouraging Sugar Statues
SodaStream Comments on Healthy Consumption with Statues in London
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Branded Freeze-Dried Candies
Skittles Pop'd Respond to Demand for Freeze-Dried Treats
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Christimas-Themed Pop-Ups
The Miracle Bar is Returning to Toronto This Festive Season
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Mobile Truck Gloss Pop-Ups
Glossier Brings Balm DotWorld Mobile Truck to NYC This Summer
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Frozen Candy-Inspired Ice Pops
Mega Push Pop Ice is Headed to Convenience Stores in the UK
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Pop-Up Luggage Retail Activations
This Antler Retail Pop-Up is at Selfridges London
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Candy Refill Pop-Ups
M&M's Rescue BOOths Replenish Halloween Treats in Areas of High Demand
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Candy-Supported Movie Events
M&M's® Partners with Outdoor Summer Movie Events in Canada
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Floral Springtime Ice Creams
The Baskin-Robbins 31 Enjoy Spring Promotion is Launching in Japan
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Record-Breaking Rental Pop-Ups
P2P Rental Platform By Rotation Has a Five-Storey Space in London
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Chocolate Spread Hot Air Balloons
Nutella Hosts an Immersive Hot Air Balloon Experience in Canada
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Inaugural Candy Brand Calendars
The Chupa Chups Advent Calendar Has Lollipops, Gum and More
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Beauty-Incentive Programs
Sephora's Beauty at the Bentway Will Offer Free Beauty Samples
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes