Rethink's Modern Christmas Ornament Removes Distracting Technology
Laura McQuarrie — January 13, 2016 — Marketing
References: rethinkornament & creativeguerrillamarketing
For the holiday season, Rethink introduced a unique modern Christmas ornament that actually encourages families to spend time interacting with one another.
The holidays are meant to be a time that people can spend bonding with one another, but technology often gets in the way. This is a common theme, especially among commercials and marketing campaigns that remind consumers to disconnect during the holidays. While these tactics do little to actually encourage consumers to put down their mobile devices, the Rethink Ornament has users hang their smartphones on the screen, leaving them slightly out of reach.
Branded as the "ornament that saved Christmas," this high-tech ornament has a candy cane-shaped plug for the headphone jack, which allows the device to be suspended securely in order to show a festive on-screen animation.
The holidays are meant to be a time that people can spend bonding with one another, but technology often gets in the way. This is a common theme, especially among commercials and marketing campaigns that remind consumers to disconnect during the holidays. While these tactics do little to actually encourage consumers to put down their mobile devices, the Rethink Ornament has users hang their smartphones on the screen, leaving them slightly out of reach.
Branded as the "ornament that saved Christmas," this high-tech ornament has a candy cane-shaped plug for the headphone jack, which allows the device to be suspended securely in order to show a festive on-screen animation.
Trend Themes
1. Mobile Device Detox - The Rethink Ornament encourages users to disconnect from their smartphones and spend quality time with loved ones during the holiday season.
2. Smartphone-free Interactions - By physically suspending smartphones on the ornament, families are prompted to engage in face-to-face interactions without the distraction of technology.
3. Tech-enabled Ornaments - The Rethink Ornament combines technology and traditional holiday decor, providing a unique and interactive experience for users.
Industry Implications
1. Technology - The use of smartphone screen ornaments presents opportunities for technology companies to develop innovative products that promote digital detox and face-to-face interactions.
2. Holiday Decor - The Rethink Ornament introduces a new category of smart holiday decor, paving the way for companies in the holiday decor industry to create tech-enabled ornaments that appeal to modern consumers.
3. Family Entertainment - By emphasizing offline interactions and fostering quality time with loved ones, the Rethink Ornament taps into the family entertainment industry's niche for creating experiences that bring families together.
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