M&M's® Partners with Outdoor Summer Movie Events in Canada
Mars, Incorporated, is enhancing outdoor summer movie nights in Canada through a partnership with community organizations. Spotlighting its iconic M&M'S® candy, the company will host pop-up events in cities like Toronto, Vancouver, Calgary, and Montreal from June 19th to August 18th. Attendees to outdoor summer movie nights will enjoy unique features such as branded concession stands and a colorful M&M'S dispenser wall. Additionally, the first 50 visitors at each pop-up will receive an M&M'S picnic blanket.
By sponsoring local movie nights, M&M'S and Mars Canada seek to add joy and inclusivity to these events. Specific sponsored events include the Toronto Outdoor Picture Show, Downtown Van Summer Movie Nights, and Ciné Parc Dante in Montreal. Patrick Zeng, Marketing Director of Mars Wrigley Canada, highlights the goal of these partnerships: "This summer, M&M's and Mars Canada are excited to collaborate with local movie nights to bring communities closer together, adding a pop of colour and joy to make these events more inclusive and enjoyable For All Funkind."
Image Credit: Mars, Incorporated
By sponsoring local movie nights, M&M'S and Mars Canada seek to add joy and inclusivity to these events. Specific sponsored events include the Toronto Outdoor Picture Show, Downtown Van Summer Movie Nights, and Ciné Parc Dante in Montreal. Patrick Zeng, Marketing Director of Mars Wrigley Canada, highlights the goal of these partnerships: "This summer, M&M's and Mars Canada are excited to collaborate with local movie nights to bring communities closer together, adding a pop of colour and joy to make these events more inclusive and enjoyable For All Funkind."
Image Credit: Mars, Incorporated
Trend Themes
1. Candy-supported Movie Nights - Innovative marketing strategy through candy sponsorship at outdoor movie events can create lasting brand impressions.
2. Pop-up Event Marketing - Hosting themed pop-up events in high-traffic areas offers a unique way to engage with target audiences directly.
3. Branded Concession Experiences - Integrating branded concession stands into community events enhances customer interaction and brand visibility.
Industry Implications
1. Event Marketing - Leveraging partnerships with local events to engage consumers on a community level can strengthen brand loyalty.
2. Confectionery - The candy industry can benefit from experiential marketing that aligns product enjoyment with memorable experiences.
3. Outdoor Entertainment - The growing trend of outdoor movie nights presents opportunities for various brands to create immersive sponsorships.
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