Mega Push Pop Ice is Headed to Convenience Stores in the UK
Michael Hemsworth — July 31, 2024 — Lifestyle
References: bobbysfoods & talkingretail
The Mega Push Pop Ice frozen treats have been created in partnership between Bobby's and Bazooka Candy Brands as a new frozen treat perfect for fans of the signature Push Pop candy product to try out.
The treat features an eye-catching design that leverages the brand awareness of Push Pops, while also showcasing a chromatic, tubular format that will stand out in the freezer. The treat comes in Blackcurrant Ice, Raspberry Ice, Cola Ice and Strawberry Ice flavors, which will make them appealing for both kids and kids-at-heart.
Marketing Manager at Bobby's Carmelina Mancini spoke on the Mega Push Pop Ice frozen treats saying, "Ideal for the young at heart or those seeking a playful pick-me-up, Mega Push Pop Ice is set to become this season’s must-stock frozen treat. Its flexible ambient storage makes it easy to fit into any store layout, enhancing convenience and accessibility for customers."
The treat features an eye-catching design that leverages the brand awareness of Push Pops, while also showcasing a chromatic, tubular format that will stand out in the freezer. The treat comes in Blackcurrant Ice, Raspberry Ice, Cola Ice and Strawberry Ice flavors, which will make them appealing for both kids and kids-at-heart.
Marketing Manager at Bobby's Carmelina Mancini spoke on the Mega Push Pop Ice frozen treats saying, "Ideal for the young at heart or those seeking a playful pick-me-up, Mega Push Pop Ice is set to become this season’s must-stock frozen treat. Its flexible ambient storage makes it easy to fit into any store layout, enhancing convenience and accessibility for customers."
Trend Themes
1. Nostalgic Food Products - Capitalizing on the nostalgic value of classic candy, Mega Push Pop Ice appeals to both younger consumers and adults who remember the original Push Pops from their own childhood.
2. Frozen Treat Innovations - The launch of Mega Push Pop Ice showcases how traditional candy brands can innovate by creating frozen versions of their products, offering a new sensory experience to consumers.
3. Eye-catching Packaging - The chromatic, tubular packaging of Mega Push Pop Ice distinguishes itself in the marketplace, leveraging visual appeal to attract consumers' attention in packed frozen aisles.
Industry Implications
1. Confectionery - The partnership between Bobby's and Bazooka Candy Brands highlights a strategic crossover between the candy and frozen treat segments, expanding the reach of both industries.
2. Frozen Foods - Introducing candy-inspired frozen treats like Mega Push Pop Ice opens new avenues in the frozen foods market, where innovation drives consumer interest and seasonal demand.
3. Retail - Mega Push Pop Ice’s flexible ambient storage requirements make it an ideal product for diverse retail environments, enhancing both store convenience and customer accessibility.
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