IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
Debra John — November 6, 2024 — Lifestyle
References: ihg & prnewswire
Chalet Programming is returning to IHG Hotels & Resorts as part of its seasonal 'Winter Chalet' experience across its 'Luxury & Lifestyle portfolio.' This year’s offerings allow guests at participating hotels to engage in 'Chalet Day' experiences on December 21, celebrating the Winter Solstice. Notably, activities will include "seasonal programming, creative culinary offerings, specialty cocktail menus, and a curated IHG Winter Chalet playlist."
To maximize daylight hours on the Winter Solstice, participating hotels will provide complimentary early check-in and late check-out, subject to request and availability. Additionally, a “Winter Hour” will be introduced, moving happy hour to 4:30 PM, allowing guests to enjoy drinks as the sun sets.
Specific offerings during Winter Hour will vary by brand—for instance, Kimpton Hotels & Restaurants will feature the Singapore Sling cocktail, while InterContinental Hotels & Resorts will serve a complimentary Freezer Martini. Furthermore, Hotel Indigo will provide light bites and beverages, including a Bourbon and Bean cocktail.
Image Credit: IHG Hotels & Resorts
To maximize daylight hours on the Winter Solstice, participating hotels will provide complimentary early check-in and late check-out, subject to request and availability. Additionally, a “Winter Hour” will be introduced, moving happy hour to 4:30 PM, allowing guests to enjoy drinks as the sun sets.
Specific offerings during Winter Hour will vary by brand—for instance, Kimpton Hotels & Restaurants will feature the Singapore Sling cocktail, while InterContinental Hotels & Resorts will serve a complimentary Freezer Martini. Furthermore, Hotel Indigo will provide light bites and beverages, including a Bourbon and Bean cocktail.
Image Credit: IHG Hotels & Resorts
Trend Themes
1. Seasonal Hotel Experiences - IHG Hotels & Resorts' 'Winter Chalet' experience introduces festive stay options, inviting guests to partake in themed activities that augment their holiday spirit.
2. Niche Culinary Offerings - Specialty cocktail menus and creative culinary offerings during Chalet Programming highlight unique gastronomic experiences tailored to different hotel brands.
3. Flexible Check-in and Check-out - Complimentary early check-in and late check-out for Winter Chalet guests enhance convenience and guest satisfaction, aligning with increased demand for flexible travel arrangements.
Industry Implications
1. Hospitality - Holiday activations like IHG’s Winter Chalet can rejuvenate interest in luxury travel during off-peak seasons, attracting guests with unique, seasonally-themed experiences.
2. Food and Beverage - The introduction of region-specific cocktails and creative culinary offerings represents a trend towards localized, experiential dining within hotels.
3. Event Planning - Curated event programming, such as Chalet Day and Winter Hour, positions hotels as vibrant hubs for seasonal community engagement and special holiday events.
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