Fast food chains and artisan chefs alike are turning to eccentric food concepts to stay relevant in the rampantly growing restaurant industry. Online food delivery platforms and the boundless food options now presented to consumers create a challenge for food-based companies to stand out.
Excessively indulgent brand stunts like Pizza Hut's 'Pizza Burgers' are common occurrences, often creating buzz among the most audacious foodies. Other innovations like Milan-based artist Yujia Hu's 'shoe-shi' -- edible recreations of famous shoes like Nike High Tops, Air Jordans, and Vans -- create a more unique interest among a more niche audience. Smaller, lesser known brands like Little Damage, an LA-based ice cream shop use aesthetic and Instagram appeal to their advantage when creating an all black ice cream cone.
Whether it be grotesque, bizarre, or indulgent, eccentric food concepts always create a buzz and keep foodies full.
33 Eccentric Food Concepts
33
French Fry Forks
McDonald's Signature Crafted Recipes Come with Unique Fast Food Fork
32
Edible Organic Bags
EnviGreen Offers Plastic Alternatives That are Completely Biodegradable
31
Artisanal Animal Lollipops
Ameshin Specializes in Creating Intricate Lollipop Art Sculptures
30
Gold-Plated Sushi Rolls
Shinjuku Isetan Offers a Sushi Roll Wrapped in Edible Gold Leaf
29
Toy Brick Burgers
The Brick Burger Restaurant Has Created LEGO-Themed Burgers
28
Gold Leaf Gelato Cones
Oyaizu Seicha Serves Green Tea Ice Cream Cones with Edible Gold Leaf
27
Nostalgic Puzzle Desserts
Chef Cedric Grolet Creates Gorgeous Edible Rubik's Cube Treats
26
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
25
Edible Sushi Sneakers
Artist Yujia Hu Creates Sushi Sculptures That Resemble Footwear
24
Cricket-Based Pastas
Bugeater Foods' Protein Pasta is Enriched with Ground Crickets
23
All-Black Ice Cream Cones
LA's Little Damage Serves Waffle Cones Made with Charcoal
22
Chocolate-Covered Insect Snacks
'Don Bugito' Makes a New Kind of Chocolate Covered Treat
21
Brewery Inspired Donut Bars
The Rebel Donut Bar Seeks to Offer Miniature, Artisan Treats
20
Pothead-Inspired Mexican Cuisine Pizzas
Tony Boloney's in Hoboken Serves Up Taco Pizzas
19
Cricket Snack Bars
Coast Protein is Introducing Bars and Beverage Powders with Cricket Protein
18
Caffeinated Morning Bagels
Einstein Bros Bagels' 'Espresso Buzz Bagel' is Infused with Caffeine
17
Human-Grade Dog Snacks
Snicky Snaks' 'Shareables' Can Be Enjoyed by Both Pet and Owner
16
Cotton Candy Pizzas
Tokyo's Schmatz Restaurant Offers a Sweet Pizza Topped with Cotton Candy
15
101-Cheese Pizzas
This Record-Breaking Pizza Holds 101 Different Cheeses
14
Upcycled Seafood Cakes
SecondsFirst Makes Fresh Fish Cakes from Repurposed Ingredients
13
QSR Crab Salad Sandwiches
The McDonald's Crab Sandwich is Being Tested in San Francisco
12
Hybrid Pizza Burgers
The Pizza Hut 'Hut Burgers' Feature Patties Wrapped in Dough
11
3D-Printed Croutons
Melisse Serves Its Onion Soup with an Intricate, Richly Textured Crouton
10
Ninja-Inspired Hot Dogs
IKEA Japan Introduced an All-Black Addition to its Food Menu
9
Toy Brick Fried Foods
These LEGO French Fries Make It Impossible Not to Play with Your Food
8
Cross-Cuisine Sushi Tacos
Norigami Tacos Serves Sushi Tacos in a Variety of Variations
7
Sweetened Cream Cheese Pizzas
The Knott's Boysenberry Cream Cheese Pizza is Savory and Tasty
6
Fried Egg Shell Tacos
The Taco Bell Naked Breakfast Taco is an All-in-One Meal Option
5
Cheesy Donut Burgers
These Frozen Cheeseburgers Are Sandwiched Between a Sweet Pastry
4
Multi-Layered Avocado Salads
El Pollo Loco's Newest Menu Addition is Accentuated by Clear Bowls
3
Kidney Bean Burgers
McDonald's is Now Serving the Vegetarian-Friendly 'Veggie McSpice' in Norway
2
Apple Pie Corn Dogs
Dominique Ansel Kitchen Will be Offering a Limited Edition Apple Pie Dessert
1
Edible Japanese Chopsticks
Marushige Confectionery's Eating Utensils are Made from Reeds
Related Ideas
Sweet-Savory Burger Debuts
Burger King Ecuador Introduces the 'Donut Burger' Menu Addition
Collaborative Donut-Inspired Sneaker Designs
The Tim Hortons x adidas Sneakers are Ultra-Playful
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Gourmet Burgers-Inspired Slime Kits
Trill Burgers Collaborates with Sloomoo Institute
Personal Pizza Restaurants
The Personal Pan Pizza Hut Shares Perfectly Portioned Pizza for One
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Vibrant Soda-Inspired Footwear
HEYDUDE Launched a Coca-Cola Collection Featuring Diet Coke
Humorous Indian-Flavored Ice Creams
Deep Indian Kitchen Embarked on an April Fools’ Day Launch
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Baked Pizza Puffs
Trader Joe's Baked Pizza Flavored Pillow Crisps Offer a New Way to Enjoy Pizza
Creamsicle-Flavored Cream Cheeses
Poppi & PopUp Bagels Created a Special-Edition Cream Cheese
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Randomness-Inspired Designer Footwear Lines
HVÓYA's Beauty in Chaos Capsule is Unique and Chic
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Cheesy Snack-Inspired Footwear
Cheetos Works with PUMA on the Scoot Zeros Sneakers
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Lunar Egg-Topped Pizzas
These Pizza Hut Japan Tsukimi Menu Items are Arriving for 2024
Gourmet Snack-Focused E-Commerce Platforms
Goody's Focuses on Gourmet Popcorn and Chocolates
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Fan-Centered Stadium Menus
Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Pizza-Themed Nail Art Kits
Domino's and Olive & June Dropped the Emergency Pizza Mani Kit
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
Silly Restaurant Chain Ads
German Doner Kebab Brings Bold Flavors and Quirky Ads to America
Anti-Shrinkflation Pizza Campaigns
Domino's MOREflation Will Offer More Food for the Same Price
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Luxe Grocer Merch
The Erewhon x Balenciaga Collab Shares High-End Merch
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Deceptive Pizza Campaigns
Pizza Hut Frozen Pizza Underscores the Chain's Commitment to Freshness
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Celebratory Manga QSR Burgers
McDonald's Japan Evangelion Burgers Come in Three Varieties
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Deep-Fried Cheese Hotdogs
Pizza Pizza will Debut the Footlong Mozza Dog at the CNE
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Pizza Brand Fashion Collections
PizzaExpress The Icons Collection Marks the 60th Anniversary
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Tiny Chef Dining Concepts
The JW Marriott Edmonton Ice District Has Introduced Le Petit Chef
Fancy Food Contests
Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Puffed Pizza-Flavored Snacks
Cheetos Puffs Cheese Pizza is Arriving This Winter
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Chicken Feet-Topped Pizzas
Pizza Hut Tiawan Has Released 'Da Ghost Pizza' Ahead of Halloween
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Filipino-Inspired Fast Food
Jollibee Reintroduces Ube Pie and Expands Chicken Sandwich Menu
Pizza Making Culinary Collections
Gozney Joins Hedley & Bennett on a Joint Capsule
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Pizza-Centric Collabs
House of Sunny and Pizza Unlock Merge Food and Fashion
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Unique Seasonal QSR Items
Chick-fil-A Unveiled a New Sensorial Burger and Banana-Flavored Treats
Bean-Filled Chocolate Eggs
UKSnackAttack Shares Imaginative "Snackfishing" Content on Instagram
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Melty Meaty Pizzeria Burgers
These Pizza Hut Japan Burgers are Limited-Edition
Collaborative Treat-Inspired Footwear
Ground Up and the Hersey Company Partner for 2025 Releases
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Speedy QSR Pizza Drive-Thrus
The Pizza Hut The Hut Lane Features the Hut 'N Go Menu
Revolutionized Healthcare Dining
Scoopables™ Addresses Challenges of Food Service in Healthcare
Savory Breakfast Cups
Incredifulls Share Scrambled Eggs, Cheese & Seasoning in a Bite
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Cheese Puff-Topped Burgers
Crystal Cove Shake Shack Just Added a New Hot Cheetos Burger for Summer
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Hyperrealistic Food Art Exhibitions
Japan House London Presents Looks Delicious! Installation
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Magical Anime-Inspired Pizzas
The Pizza Hut Taiwan Cardcaptor Sakura Pizza is Eye-Catching
Cult-Favorite Game-Themed Pizza Menus
Boston Pizza & Nintendo Debut a Mushroom Kingdom-Themed Menu
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Seasonal Pumpkin Pesto Pizzas
Emmy Squared Pizza Has a New Gourde Vibes Only Pizza for the Fall
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Cartoon-Themed Pop-Up Eateries
This Sonic the Hedgehog Speed Cafe is a San Diego Exclusive Event
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Pizza Charcuterie Boards
Pizza Hut Created an Aesthetically Pleasing Pizza Board for Pi Day
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Burger Brand Catering Menus
The Habit Burger Grill Launched a Catering Program with ezCater
Luxe Organically Shaped Shoes
MAD Architects and Fendi Create a Dynamic Sneaker Model
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Burger-Inspired Pizza Slices
The Pizza Hut Cheeseburger Melt Has a Crispy Crust and Ample Beef
Pizza Rental Pop-Ups
Daiya's Crustbuster Invited Visitors to Sample Dairy-Free Flavors
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Nutrition-Minded Pizzeria Items
These New Domino’s Menu Items in the UK are Sensible
Multi-Vendor Food Marketplaces
Chef's Hall Offers Multiple High Quality Restaurants Under One Roof
Regional 1930s-Inspired Pizzas
Pizza Hut Chicago Tavern-Style Pizza Has a Cracker-Thin Crust
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Youth-Focused Pretzel Store Concepts
Wetzel's Pretzels Launches a New Store Concept Called Twisted
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Hawaiian-Inspired QSR Menus
McDonald's Japan Debuts Limited-Edition Hawaiian Items
Delectable Rotating Dessert Menus
Crumbl Unveils a New Dessert Menu to Complement its Cookies
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Virtual Dining Brand Collaborations
The Virtual Brand Man vs Fries is Coming to CPK Restaurants
NYC-Inspired QSR Burger Menus
The McDonald's Japan New York Burgers Come in Four Options
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Pizza-Inspired Snack Crackers
These New Cheez-It Crackers Come in Two Varieties
Limited-Edition Pizza Offerings
&Pizza Unveils Two New Pies Alongside the Return of a Fan Favorite
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Indulgently-Inspired Dessert Flavors
These I.T.S. Dessert Flavors are Sweet and Familiar
Nutrient-Dense Snack Products
Tosi Products are Introducing New Recipes and Branding
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Personal-Sized Plant-Based Pizzas
Odd Burger Marks an Expansion of Its Canadian Menu
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
French Fry-Stuffed Burritos
Bigfoot Fry Co. is Now Serving Up Loaded Fry Burritos
Collectable Sculptural Doll Collections
Inedible Doll Was Founded by Designer Stella Cheng
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Mystery Ice Cream Shops
Surprise Scoop Invites Ice Cream Lovers to Play Flavor Roulette
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Food-Friendly Wine Pairings
Pernod Launches a Fast Food-Complementing Wine Range
Takeout-Inspired Pizza Ranges
The Urban Pizza Range is a New Private Label Offering at Waitrose
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Chocolate-Stuffed Pizza Crusts
Pizza Inn's New Chocolate Chip Pizzert is a Sweet Dessert Option
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Craft Pizza Restaurant Flavors
Your Pie Announced its 'Craft Series' of Pizza and Wing Flavors
Collegiate Dining Expansions
The Bruxie Dining Concept is Coming to Two College Campuses