Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
Laura McQuarrie — October 26, 2023 — Marketing
References: adweek
In collaboration with sauce brand TRUFF, Popeyes created the Spicy TRUFF Chicken Sandwich and to bring attention to this new menu item worthy of a fine dining restaurant, Popeyes is inviting people to set sail on its Yachtsteraunt.
“Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day,” said Sami Siddiqui, president of Popeyes. Specifically, the brands are reaching Gen Z on TikTok with the launch of the 'So you think you're fancy' contest. Those who are interested in winning a spot on the Yachtsteraunt, which sets sail next spring, are invited to post a TikTok video with #PopeyesContest and show how they get fancy with the Spicy TRUFF chicken sandwich.
“Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day,” said Sami Siddiqui, president of Popeyes. Specifically, the brands are reaching Gen Z on TikTok with the launch of the 'So you think you're fancy' contest. Those who are interested in winning a spot on the Yachtsteraunt, which sets sail next spring, are invited to post a TikTok video with #PopeyesContest and show how they get fancy with the Spicy TRUFF chicken sandwich.
Trend Themes
1. Reimagined Industries - Popeyes and TRUFF have reimagined their industries by challenging the concept of 'fancy food' for everyday meals.
2. Gen Z Engagement - Popeyes is reaching Gen Z on TikTok with the 'So you think you're fancy' contest to engage them with their new menu item.
3. Yachtsteraunt Experience - Popeyes is offering a unique dining experience onboard the Yachtsteraunt, creating an exclusive and luxurious atmosphere for its customers.
Industry Implications
1. Fast Food - Popeyes is disrupting the fast food industry with their Spicy TRUFF chicken sandwich and Yachtsteraunt concept.
2. Sauce - TRUFF is reimagining the sauce industry by collaborating with Popeyes to create the Spicy TRUFF Chicken Sandwich.
3. Social Media - TikTok is being utilized as a platform to engage Gen Z and promote the 'So you think you're fancy' contest by Popeyes.
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