HVÓYA's Beauty in Chaos Capsule is Unique and Chic
Kalina N — May 30, 2024 — Art & Design
References: instagram
HVÓYA's Beauty in Chaos collection was showcased at Milan Fashion Week and the designs presented a unique approach to spring-summer footwear by embracing randomness and asymmetry. This Ukrainian brand focuses on the intricate craftsmanship of shoemakers, knitters, and jewelers to elevate its silhouettes to the next level. The Beauty in Chaos collection's theme challenges the notion of order as a natural state and celebrates creative chaos through asymmetrical shapes and unconventional aesthetics.
HVÓYA's Beauty in Chaos collection includes models like the Chaotic Ballerinas, which are hand-knitted and inspired by Vietnamese sandals, and the Baby Aery Ballet Flats with their playful, voluminous seams. The Baby Clip Ballerinas, on the other hand, feature handmade brass staples for a unique stitched appearance, while the Merezhyvni Ballet Flats return in a striking red. The Grandpa Sandals and Rhino Mules continue the brand's unisex offerings, with rugged leather textures and adventurous designs. Finally, The Paw Ballerinas stand out with their asymmetrical shapes and distinctive handmade stitches.
Image Credit: HVÓYA
HVÓYA's Beauty in Chaos collection includes models like the Chaotic Ballerinas, which are hand-knitted and inspired by Vietnamese sandals, and the Baby Aery Ballet Flats with their playful, voluminous seams. The Baby Clip Ballerinas, on the other hand, feature handmade brass staples for a unique stitched appearance, while the Merezhyvni Ballet Flats return in a striking red. The Grandpa Sandals and Rhino Mules continue the brand's unisex offerings, with rugged leather textures and adventurous designs. Finally, The Paw Ballerinas stand out with their asymmetrical shapes and distinctive handmade stitches.
Image Credit: HVÓYA
Trend Themes
1. Unconventional Aesthetics - HVÓYA's footwear features asymmetrical shapes and playful, voluminous seams that defy traditional design norms.
2. Craftsmanship Collaboration - The collection emphasizes the intricate work of shoemakers, knitters, and jewelers, creating a unique blend of artisanal skills.
3. Chaos-inspired Fashion - The Beauty in Chaos collection celebrates creative chaos through its randomness-inspired designs, challenging conventional notions of order.
Industry Implications
1. Fashion - The fashion industry sees a trend towards randomness-inspired designs that challenge traditional aesthetics and embrace chaos.
2. Artisanal Craftsmanship - Artisanal craftsmanship gains spotlight through collaborations with shoemakers, knitters, and jewelers to create unique footwear designs.
3. Designer Footwear - Designer footwear collections are incorporating unconventional materials and asymmetrical shapes to create one-of-a-kind pieces.
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