These New Domino’s Menu Items in the UK are Sensible
Michael Hemsworth — January 24, 2025 — Lifestyle
References: dominos & retailtimes
QSR brands are constantly on the hunt for ways to broaden appeal and catch the attention of newcomers, which is exactly what's at work with these new Domino’s menu items arriving in the UK.
The latest additions to the brand's menu are focused on nutrition with veggies and sensible portions in the spotlight for customers to take note of. The various new additions including the new Loaded Veg and Loaded Veg with Chicken pizzas alongside a new Thin & Crispy pizza base, which each keep calories conservative at around 400 to less than 600-calories. The items come as part of the wider Domino's Nutrition Strategy.
Chief Marketing Officer Saran Barron spoke on the new Domino’s menu items saying, "Our sustainability strategy is at the heart of our ambition to deliver a better future through food people love. We are committed to being a responsible business in the food industry by providing more choice and balanced options. These latest additions are part of our mission to innovate and offer something for everyone at Domino’s, without missing out on the same great taste.”
The latest additions to the brand's menu are focused on nutrition with veggies and sensible portions in the spotlight for customers to take note of. The various new additions including the new Loaded Veg and Loaded Veg with Chicken pizzas alongside a new Thin & Crispy pizza base, which each keep calories conservative at around 400 to less than 600-calories. The items come as part of the wider Domino's Nutrition Strategy.
Chief Marketing Officer Saran Barron spoke on the new Domino’s menu items saying, "Our sustainability strategy is at the heart of our ambition to deliver a better future through food people love. We are committed to being a responsible business in the food industry by providing more choice and balanced options. These latest additions are part of our mission to innovate and offer something for everyone at Domino’s, without missing out on the same great taste.”
Trend Themes
1. Health-conscious Fast Food - With an increasing focus on nutrition and balanced meals, fast-food chains are revolutionizing their menus to offer healthier options that cater to the modern, health-conscious consumer.
2. Sustainable Menu Innovation - Restaurants are prioritizing sustainability in their offerings by integrating environmentally friendly practices and ingredients into their menu design, appealing to eco-savvy customers.
3. Portion-controlled Dining - Brands are innovating by offering portion-controlled meals that help consumers indulge without overconsumption, meeting demands for healthier dining options.
Industry Implications
1. Quick Service Restaurants (QSR) - The QSR industry is rapidly evolving to include health-focused and sustainable menu items, aligning with consumer demand for quick yet nutritious meals.
2. Health and Wellness - The health and wellness industry is expanding its influence into the fast-food sector by promoting products and practices that encourage nutritional awareness and balanced eating.
3. Food and Beverage Sustainability - As sustainability becomes a key consideration, the food and beverage industry is increasingly embedding responsible sourcing and production processes into its operations.
7.5
Score
Popularity
Activity
Freshness