The McDonald's Crab Sandwich is Being Tested in San Francisco
Michael Hemsworth — February 10, 2017 — Lifestyle
References: brandeating
The new McDonald's Crab Sandwich is being test marketed in San Francisco as an alternative sandwich that will offer those who are looking for a beef and/or chicken-free option a tasty option.
The sandwich consists of snow crab that has been seasoned with mayonnaise and mixed with diced celery to create a good texture and consistency. This is then placed onto a sourdough bun that has been brushed with herb butter and topped with Romaine lettuce and sliced tomatoes. The sandwich offers a great alternative for those who are looking to try something different aside from burgers for health or taste preference reasons when visiting the QSR restaurant.
The McDonald's Crab Sandwich was developed in partnership with chef Ryan Scott who was previously a contestant on the television competition show Top Chef.
The sandwich consists of snow crab that has been seasoned with mayonnaise and mixed with diced celery to create a good texture and consistency. This is then placed onto a sourdough bun that has been brushed with herb butter and topped with Romaine lettuce and sliced tomatoes. The sandwich offers a great alternative for those who are looking to try something different aside from burgers for health or taste preference reasons when visiting the QSR restaurant.
The McDonald's Crab Sandwich was developed in partnership with chef Ryan Scott who was previously a contestant on the television competition show Top Chef.
Trend Themes
1. Alternative Fast Food Sandwiches - Introducing alternative and unique QSR sandwich options may increase sales and attract new customers.
2. Partnerships with Celebrity Chefs - Collaborating with well-known chefs or culinary experts can lead to the creation of new and innovative menu items.
3. Health-conscious Fast Food Options - Creating menu items that cater to specific dietary needs or preferences can improve customer satisfaction and increase loyalty.
Industry Implications
1. Fast Food - The fast food industry can benefit from exploring new and unique menu items that cater to different dietary needs and preferences.
2. Casual Dining - Casual dining restaurants can incorporate fast-casual elements, such as offering quick and convenient menu options, to attract a wider customer base.
3. Hospitality and Tourism - The hospitality and tourism industry can use food innovation to promote unique dining experiences and attract tourists and visitors.
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