As beer companies continue to look for different ways to target their products towards specific demographics, a fall-back marketing method tends to be to combine humor with innovative beer commercials. Companies from Budweiser to Heineken frequently release satirical commercials in the hopes of displaying an brand image that is fun, carefree and desirable to entice consumers to purchase their products.
Using satire and parody are great ways for companies to acknowledge the consumer's intelligence and ability to recognize that the beer commercial is self-reflexive and meant to be ironic. Commercials are the ideal medium for this because of their longer time frame and ability to incorporate dialogue, sound effects and visuals. Coors Light shows us a great example of this in a collaborative video with Jean Claude Van Damme that cleverly ties in the once celebrated action hero with the brand's ice cold beer logo.
26 Humorous Beer Commercials
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Heiress Beer Ads
Check Out the Paris Hilton Devassa Bem Loura Ad Deemed too Hot for TV
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Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
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Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
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Post-Holiday Beer Ads
Santa and Rudolph Go Head to Head in the Stella Artois Advertisement
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Apologetic Beer Ads
This Schneider Beer Ad Hilariously Begs Forgiveness on Behalf of All Guys
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Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
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Helium Beer Pranks
Samuel Adams Played a Practical Joke on Customers with Helium Beer
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Socially Integrated Beer Ads
The 'Heineken Messenger' Joins Growing Social Networks
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Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
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Senselessly Subtitled Ale Ads
Kronenbourg 1664 Proves You Don't Need French to Enjoy this Beer
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Dead Celebrity Beer Ads
The Bavaria Beer Commercial Predicts Where Elvis and Cobain Really Are
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Beer Chalice Symphony Ads
Stella Makes Instruments with MIT's Andy Cavatorta Using Stella Chalices
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Liberty-Promising Beer Ads
The New Corona Extra Ad Promises a Cast Away in a Bottle
12
Heartwarming Companion Beer Ads
The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
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Phone-Incarcerating Beer Ads
The 'Amstel Safe' Campaign Gave Beer to Those with Locked Up Phones
10
Staged Beer Party Ads
This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
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Unifying Sports Campaigns
Carlsberg's Border Football World Cup Campaign Unites the Divided
8
Uplifting Friendship Beer Ads
Guinness Propounds the Virtues of Friendship in its Beer Commercial
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God-Invoking Beer Campaigns
This Kingfisher Beer Campaign Rewards Tweets with Beers
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City-Searching Beer Ads
Heineken: The City Sets One Man on a Wild Goose Chase
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Brash Beer Ads
This Croatian World Cup Ad Talks Up Croatia's Chances at the World Cup
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Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
3
Fervent World Cup Ads
This Budweiser World Cup Ad Highlights Fans' Passion for the Sport
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Bloody Barbarian Beer Ads
Strange Commercial for Flying Dog Brewery's Wildeman Farmhouse IPA
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Pro Bono Celeb Beer Ads
The Will Ferrell Old Milwuakee Commercials Pay Tribute to the Midwest
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Humorous Snack Commercials
The RITZ Salty Club Brings Together Well-Known Personalities
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Canadian-Made Beer Campaigns
Labatt States Its Beers are Made in Canada Since 1847
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Video Game-Branded Root Beers
Sprecher Brewing Company Marks the Debut of Assassin’s Creed Shadows
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Nostalgic Mayonnaise Advertisements
Hellmann's Brings Together Meg Ryan and Billy Crystal
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Temperature-Sensing Soccer Jerseys
The Coors Light Chill Jersey is Perfect Soccer Fans
Dip-Inspired Beer
The French Onion Amber Ale is a Bold Brew for the Big Game
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Digital Beer-Pouring Fireplaces
Miller Lite's YuleLager is Limited-Edition and Festive
Beer-Washed Denim
Beer Wash Jeans are the First and Only Wrangler Denim Washed in Coors
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Free Beer-Branded Clogs
Crocs and Busch Light Team Up for Camping-Themed Collaboration
Unique Gift Bows
Coors Light’s 'Beer Bows' are a Stress-Free Solution for Holiday Gifting
Beer Can Face Rollers
Coors Light Has Ventured Into Beauty Care with its Chill Face Roller
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Refreshing Lager Expansions
Heineken Silver Launches in Canada
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Weekday-Themed Beer Packs
Coors Light Created a Literal "Case of the Mondays" for Football Fans
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Parody Soda Ads
Zevia’s Playful Holiday Ad 'Break from Artificial' Takes a Stand for Realness
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Actor-Approved Non-Alcoholic Beers
Bero Brewing Was Created by Tom Holland with Less Than 0.5% ABV
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Rapper-Backed Beer Ads
Post Malone and Shane Gillis Star in Bud Light’s Super Bowl LIX Spot
Non-Alcoholic Beer Pairing Kits
BERO and Emmy Squared Pizza Matched Non-Alcoholic Beer and Pizza
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Actor-Comedian Beer Ads
Timothy Simons Stars in the Coors Light 'Case of the Mondays' Spot
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Diverse Beer Line-Ups
Oskar Blues Brewery Expands Its Dale’s Beer Lineup
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Lightly Refreshing American Lagers
This Tasty Lager Pays Tribute to Indiana's Brewing Traditions
Playful Alcohol Ads
The New Aviation Gin Commercial Brings Humor with Ryan Reynolds
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Refreshing Low-ABV Lagers
The BrewDog Cold Beer Lager Has a 3.4% ABV for Easy Drinking
Outdoor-Inspired Beer Spots
Busch Light's 'Circles' Ad Stars Ross Chastain and The Busch Guy
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Outdoorsy Harvest Lagers
This Collaborative Amber Lager is Designed to Be Enjoyed In the Sunshine
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Effervescent Blonde Lagers
This Refreshing Beer is Infused With Rice Flakes and Lemondrop Hops
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Patiently Brewed Premium Lagers
This Beer Benefits From a 'Low and Slow' Fermentation Approach
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor