Trend Report Pop Up
close
Trend Report Pop Up
FREE 2025 + AI
TREND REPORT
This truly is the year that AI will change you. Stay ahead of the curve.
Don’t Miss Out! Future Festival Early Bird Pricing Ends Soon
×
Ideas
Explore the world's #1 largest database of ideas and innovations, with 485,841 inspiring examples.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,236 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 485,841 cutting edge ideas.

Nostalgic Mayonnaise Advertisements

Clean the Sky - Positive Eco Trends & Breakthroughs

Hellmann's Brings Together Meg Ryan and Billy Crystal

— January 29, 2025 — Marketing
Hellmann's latest commercial for the Big Game reunites Meg Ryan and Billy Crystal. The actors revisit their iconic When Harry Met Sally diner scene with a culinary twist. The advertisement plays on nostalgia, humor, and food appeal by incorporating Hellmann’s mayonnaise into the famous moment, now with actress Sydney Sweeney delivering the memorable line.

Filmed at Katz’s Deli, the ad aims to connect with both longtime fans of the film, as well as new audiences. As part of the campaign, Hellmann’s is offering a limited-edition sandwich package inspired by the scene so consumers can recreate the experience at home.

By blending pop culture with culinary branding, Hellmann’s enhances its association with quality and taste while engaging consumers through nostalgia and interactive promotions. Additionally, the brand continues its food waste reduction efforts by partnering with the Food Recovery Network.

Image Credit: Hellmann's
Trend Themes
1. Nostalgia Marketing - Capitalizing on nostalgic elements, brands reignite consumer interest by evoking emotional connections with past cultural moments.
2. Celebrity-driven Campaigns - Leveraging the star power of beloved celebrities, advertisers boost engagement and drive brand affinity through memorable collaborations.
3. Interactive Culinary Experiences - Brands create immersive experiences by offering consumers opportunities to replicate iconic food moments at home, enhancing brand interaction and loyalty.
4. Sustainable Advertising Initiatives - Partnerships that emphasize sustainability resonate with eco-conscious consumers, highlighting a brand's commitment to social responsibility.
Industry Implications
1. Food and Beverage - Integrating pop culture with food branding, companies tap into emotional marketing to enhance product appeal and consumer loyalty.
2. Entertainment and Advertising - The fusion of iconic film moments and modern advertisements revitalizes classic content for contemporary audiences, bridging generational gaps.
3. Sustainability and Food Recovery - Brands driving partnerships that focus on sustainability efforts address the growing consumer demand for environmental responsibility.
9.3
Score
Popularity
Activity
Freshness