Crocs and Busch Light Team Up for Camping-Themed Collaboration
Grace Mahas — April 30, 2024 — Fashion
References: facebook & campoutforyourcrocs
Busch Light, the beloved beer company known for its tongue-and-cheek marketing campaigns, recently teamed up with Crosc to launch two limited-edition, all terrain style shoes for the great outdoors. The new footwear options, a sandal, and a clog boast all-terrain soles, flannel accents, and attached accessories, including a survival flashlight and a roll-up koozie.
Starting May 6th, the new Busch Light x Crocs All-Terrain Sandals will be available for $65 while the Busch Light x Crocs All-Terrain Clogs will be priced at $85. Both shoes are available in sizes 6-12 exclusively at Crocs.com. However, for fans that want to score a free pair, all they have to do is "set up camp" and share an image of them camping to campoutforyourcrocs.com. Krystyn Stwoe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch, said "Bush Light has urged fans to 'Head to the Mountains' since our iconic jingle debuted in 1979, and to get these Crocs at no cost, footwear enthusiasts will have to do just that."
Image Credit: Crocs, Bush Light
Starting May 6th, the new Busch Light x Crocs All-Terrain Sandals will be available for $65 while the Busch Light x Crocs All-Terrain Clogs will be priced at $85. Both shoes are available in sizes 6-12 exclusively at Crocs.com. However, for fans that want to score a free pair, all they have to do is "set up camp" and share an image of them camping to campoutforyourcrocs.com. Krystyn Stwoe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch, said "Bush Light has urged fans to 'Head to the Mountains' since our iconic jingle debuted in 1979, and to get these Crocs at no cost, footwear enthusiasts will have to do just that."
Image Credit: Crocs, Bush Light
Trend Themes
1. Camping-themed Collaborations - Opportunity for brands to partner on limited-edition outdoor gear with integrated survival tools and accessories.
2. All-terrain Footwear Expansion - Potential for companies to innovate on footwear designs for outdoor enthusiasts with enhanced durability and functionality.
3. Free Incentive Campaigns - Chances for businesses to engage consumers by offering free products through creative promotional campaigns.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore collaborations merging style with practical outdoor elements for unique consumer offerings.
2. Beverage Industry - Beverage companies could enhance brand visibility by teaming up with footwear brands on exclusive product launches and marketing campaigns.
3. Marketing and Promotion - Promotional strategies integrating outdoor activities and experiential incentives can drive consumer engagement and brand loyalty.
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