The top December 2021 interactive marketing ideas range from staycation campaigns and holiday concierge services to the release of phygital products, offering a look at what's to come over the next year and beyond. At the same time, brands are helping consumers to reinitiate consumers to a return to "normal" life with uplifting products, services and campaigns—like Extra Gum's Chew It Before You Do It campaign.
Over the last few years, many companies have pivoted and focused on digital strategies to remain competitive. The next generation of e-commerce is being explored with metaverse shops across a wide range of industries, as seen in examples such as the Virtual Lancer Dermatology Shop, Dyson Demo VR modeled after real-world stores and the virtual reality John Lewis store that exists within the Fortnite video game.
Top 30 Interactive Trends in December
From Singing Frozen Food Packaging to Metaverse Tech Stores:
Laura McQuarrie — Dec 12, 2021 — Marketing
30
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
29
Custom Chocolate Bar Studios
The KITKAT MADE 4 U Creator Studio Helps People Personalize Treats
28
Playground-Inspired Tech Retail Experiences
Samsung Unveils "Tech Playground" at Selfridges London
27
Virtual Vegan Clothing
H&M Recreated Its Newest Fashion Collection in Animal Crossing
26
Festive Metaverse Shops
Fortnite is Hosting a Virtual John Lewis Store Within Its Game
25
Phygital Thai Coffee Flagships
True Coffee Opens Flagship Store in Bangkok with Robot Barista
24
Virtual Dermatology Shops
The Virtual Lancer Dermatology Shop is a Unique Digital Destination
23
Department Store Cosmetic Pop-Ups
Trinny London Launches Exclusive Pop-Up at Saks Fifth Avenue
22
Digital Snowball Fights
M&M's is Launching a Virtual Snowball Fight for All Fans
21
Waste-Reducing Clothing Drives
LG's Second Life Campaign Gives Purpose to Unwanted Clothing
20
Hollywood-Inspired Beauty Stores
Glossier Returns to Physical Retail With Mesmerizing L.A. Outlet
19
Phygital Sneaker Releases
DIESEL Launches the PROTOTYPE Sneaker with Accompanying NFT
18
Immersive Pop-Up Martini Bars
Grey Goose Launches Duet, a Pop-Up Cocktail Bar and Martini Kit
17
Safe Social Interaction Campaigns
EXTRA Gum Launches the New 'CHEW IT BEFORE YOU DO IT' Campaign
16
AR Menswear Campaigns
BoohooMan Launched Its First Augmented Reality Campaign for Black Friday
15
Metaverse Tech Stores
Dyson Demo VR is a Shopping Experience Modeled After Real-World Stores
14
Universal Connected Packaging
Tetra Pak Iberia Helps Brands Create Immersive Experiences
13
AR-Enabled NFT Football Hunts
State Farm Launches First-Ever NFT with Accompanying AR Activation
12
Tailgating Seltzer Campaigns
The Onda Hotline Offers Free Tequila Seltzers for 'Tequilagating'
11
Fast Food Reward Campaigns
McDonald's Canada is Offering Fans a Chance to win MyMcDonald's Rewards
10
Pizza-Themed Trivia Games
Pizza Pursuit is a Digital Trivia Game with Prizes for Pizza Hut Fans
9
Haunting Pasta Projects
Barilla's #CreepyPasta Tag Shares User-Generated Horror Stories
8
Whisky-Paired Paint Classes
Lagavulin Single Malt Scotch is Hosting Drink & Paint Classes
7
AI-Powered Makeup Tools
Perfect Corp. & No7 Launched a Foundation Shade Finder & Analysis Tool
6
Singing Frozen Food Packaging
Stouffer’s Debuted a Singing Packaging for the Holidays
5
Vibrant Greengrocer Pop-Ups
Bombay Sapphire's FRUTERÍA Brings Spain to Shoreditch
4
Nostalgic Light Board Toys
T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite
3
Staycation Whiskey Competitions
Whiskey Brand Naked Malt Launches New 'Live Naked Experience'
2
Holiday Concierge Services
The Glenlivet Holiday Concierge Takes the Stress Out of the Season
1
Toy Race Car Attractions
An Interactive Ferrari Build and Race Attraction is Coming to Legoland
Related Ideas
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Efficiency-Driven AI Retail Models
Google Cloud's New Retail Solutions Seek to Optimize Workflow
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Mainstream Metaverse Experiences
The Sandbox's 'Alpha Season 4' Offered Brand Engagement
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
AI-Powered Innovation Platforms
Mintel Spark Helps Brands with Concept Generation
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Festive Online-Only Retailer Events
The Kroger 12 Merry Days of Deals Event Starts December 4
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Curated Holiday-Themed Entertainment
The LG Channels Holiday Showcase Boasts a Festive Experience
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Festive Hotel Pop-Ups
IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Virtual Personal Care Metaverses
Superdrug is the First Health and Beauty Brand to Debut in Roblox
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes