Stouffer’s Debuted a Singing Packaging for the Holidays
Grace Mahas — December 3, 2021 — Marketing
References: madewithnestle
In anticipation of the holiday season, Stouffer's recently debuted new packaging that plays a jingle at the touch of a button. Fans can push the sticker -- located at the front of the box -- to hear 15-seconds of cheery music. The new marketing scheme is part of the brand's ongoing 'Happyfull' campaign that highlights the "special feeling" eating a delicious Stouffer's meal provides.
“We really wanted to give fans a way to experience the Happyfull feeling in an even bigger way this holiday season,” said Megan McLaughlin, brand marketing manager, Stouffer’s. “We hope this holiday song with a delicious Stouffer’s twist brings smiles to the faces of people as they get ready to enjoy our warm and comforting Mac & Cheese or Lasagna. This time of year is all about gathering around the table with family and friends, so we wanted to add a little extra cheer to the Stouffer’s experience.”
Image Credit: Stouffer's
“We really wanted to give fans a way to experience the Happyfull feeling in an even bigger way this holiday season,” said Megan McLaughlin, brand marketing manager, Stouffer’s. “We hope this holiday song with a delicious Stouffer’s twist brings smiles to the faces of people as they get ready to enjoy our warm and comforting Mac & Cheese or Lasagna. This time of year is all about gathering around the table with family and friends, so we wanted to add a little extra cheer to the Stouffer’s experience.”
Image Credit: Stouffer's
Trend Themes
1. Interactive Food Packaging - Brands can introduce interactive elements to their packaging to enhance customer experience and engagement.
2. Musical Packaging - Introducing music or sounds into packaging design can help brands differentiate themselves and create emotional connections with customers.
3. Experiential Marketing - Creating unique and memorable experiences for consumers can increase brand loyalty and drive sales.
Industry Implications
1. Food and Beverage - Food and beverage brands can take advantage of interactive packaging and experiential marketing to enhance the overall consumer experience and build stronger brand loyalty.
2. Marketing and Advertising - The introduction of musical and interactive packaging provides new opportunities for marketing and advertising agencies to develop unique campaigns that create lasting impressions on consumers.
3. Packaging Design - Packaging designers can tap into the trend of interactive packaging and create innovative designs that are both visually appealing and functionally engaging for consumers.
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