Some things just can't be sugarcoated, and perhaps they shouldn't be. These brutally honest innovations don't pull any punches in delivering their scathing one-two message.
From drug-induced makeovers and portraits of crack addicts to intentionally ugly frozen pizza and brutally honest food packaging, some of these brutally honest innovations aren't exactly pleasant to view.
Others, however, such as Mean Cards, Grating Cards and e-cards aimed at annoying people, are absolutely hilarious. Click through the cluster below to check out these and more brutally honest innovations.
30 Brutally Honest Innovations
From Mean Greeting Cards to Brutally Honest Food Packaging:
Marissa Brassfield — Apr 26, 2009 — Pop Culture
30
Portraits of Crack Addicts
USER by Tony Fouhse Finds Compassion for the Fallen
29
Comedic Cake Toppers
The Sugar Coated Truth about Modern Wedding Cakes
28
Mean Cards
Greeting Cards Without Sugar Coating by Julianna Holowka
27
Comparative Valentine's Day Cards
Personalized ‘I Love You More Than' Cards
26
Drug Induced Makeovers
Celeb Zombies Made from Methamphetamines
25
Snarky Greeting Cards
Zeichen Press Tart Messages
24
Inclusive Dating Site
Club462 Members Share About STDs, Sexual Orientation
23
Plastic Surgery Get Well Cards
Life Me Up
22
Mean Munchies
Cheeky Designer Cookies
21
Ugly Pizza
Difficult Branding?
20
Spoof Black Friday Ads
Contest Pokes Fun at Economy
19
E-Cards for Annoying People
'Callout Cards' From That's Not Cool Are Perfect for Textual Abus
18
Grating Cards
When You Can't Say Something Nice
17
Green Meets Mean
Environmental Handbag Mocks Fashionistas
16
Brutally Honest Bedding
The ‘Everyone I've Slept With' Pillowcase
15
Insult Handout Cards
Unmentionables by Shinebox Print
14
Brutally Blunt Notecards
Douche Cards Say What You Really Mean
13
Brutally Honest Cards
No More Sugar-Coating
12
Stupid Bags
Greeting Cards For Wine Bottles
11
Lay Off Greetings
RIP Job Cards Offer Condolences For Those Getting Sacked
10
Cheeky Bean Bags
Meanbags The Low Tech SMS?
9
Aromotherapy Interventions
Brutally Honest Scented Candles
8
Subversive Cross Stitch
Sewing Gets Rude
7
Morbid Dating Services
Till-Death-Do-Us-Part.com is for Terminally Ill Singles
6
Honesty Stamps
Express Your True Feelings Using These Rubber Stamps
5
Brutally Honest Food Packaging
Odies Pure Fat Chocolate
4
Cuss Cards
Expand Your Swearing to 7 Languages
3
Silencing People Politely
Stop Talking Cards
2
STD eCards
Using E-Mail to Break Bad News
1
Overly Realistic Showhomes
Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
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Food-Inspired Novelty Candles
House of Savage Candles Look and Smell Like Cake
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
Spooky Film-Inspired Stationery Boxes
The Beetlejuice Be Happy Box Features Limited-Edition Goods
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
Conversation Starter Crisps
Beavertown's Spicy Cheese Chips Support Talking About Mental Health
Unexpectedly-Amusing Treats
Liquid Death's 'Misfortune Cookies' are a Parody
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
High-Tech Ice Cream Protectors
Tillamook iScreen Uses Lenticular Lens Tech to Make Pints Disappear
Radically Transparent Treats
Lexington Bakes Lists Individual Ingredient Suppliers On-Pack
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Cardboard-Resembling Illusion Cakes
Wholegreen Bakery Cooks up the Cardboard Cake
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Plant-Based Low-Sugar Candies
Wild Thingz Candy is Organic and Free From Artificial Ingredients
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Unfair Advent Calendars
Tony’s Chocolonely Countdown Calendar Challenges the Chocolate Industry
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Milk Carton-Inspired Bubblers
The DGK X GRAV Milk Carton Bubbler is Fashionable
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
Gut-Friendly Candy Products
Savvy Sweets Comes in Four Delicious and Familiar Varieties
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Honest Oral Care Initiatives
Colgate Totally Honest Challenges People to Come Clean
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Clean Gen Z Bodycare
NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Sensibly Sharp Elevated Knives
Grovemade Presents a New Task Knife with Improvements
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Stainless Steel Kitchen Gadgets
Box Clever Presents the Caraway Kitchen Gadget Set
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Playing Card Blemish Patches
Jeumont Blemish Patches are Packaged Like Cards & Shaped Like Suits
Mental Health-Focused No-Nonsense Journals
Journer Caters to Skeptics of Traditional Journaling
Phygital Greeting Cards
Hallmark Gift Card Greetings Combines Physical and Digital Gifting
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Cocoa Bean-Based Display Units
Mars Wrigley is Trialing a Second 'Cocoa Cardboard' Bean Display
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Wine-Filled Holiday Crackers
Vinca's Wine Tasting Crackers Share Ready-to-Sip Canned Wines
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Vegan Lifestyle Gift Cards
The Vegan Gift Card from epay is Touted as the First of its Kind
Mysterious Ice Cream Packs
Graeter's Mystery Tasting Pack Offers an Interactive Challenge
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Instant Photo Roast Generators
Zinger Turns Your Photos into Funny Roasts for Online Sharing
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Filmic Hot Honey Butters
Churn's Mean Girls x Hot Honey Butter Marks the Movie's 20th Anniversary
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Pizza-Gifting Doormats
Pizza Hut's Reverse Delivery Doormat Gifts Pizza to Delivery Drivers
QSR-Backed NFT Collections
McDonald's Singapore Releases 2,000 Limited Edition Grimace NFTs
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Convenient Online Greeting Cards
Happy Tree Cards Makes Online Cards a More Collaborative Process
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Macaroni-Themed Gummy Candies
Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Cardboard-Inspired Ceramic Household Art
Jacques Monneraud Designs the Cardboard Collection
Digital Brainstorming Tools
Card Buddy Serves as an Online Space to Visualize Ideas and Thoughts
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Flexitarian-Friendly Entrées
Daring Foods' Vegetarian Frozen Entrées Make Alt Chicken Approachable
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Digital Retailer Gifting Options
Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
On-Demand Gift Deliveries
Just Eat and cardfactory Partnered to Offer Quick Gifts
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Millennial-Targeted Gummy Candies
Rotten Gummy Worms are Inspired by 90s Gross-Out Culture
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative