Rotten Gummy Worms are Inspired by 90s Gross-Out Culture
Michael Hemsworth — September 27, 2023 — Lifestyle
References: eatrotten & snackandbakery
The Rotten Gummy Worms are the latest addition to the snack brand's product portfolio that will provide Millennial consumers with a lifestyle-conscious way to relive the glory days of their youth.
The candies come in Original and Sour versions, which are both reported by the brand to contain 60% less sugar than leading alternatives and are free from sugar alcohol and artificial sweeteners. The product comes in 100% computable packaging covered in vibrant neon branding that pays homage to the gross-out culture of the 90s that Millennial consumers grew up with.
The Rotten Gummy Worms are priced at $30 per box, and come in four flavors for the Original and Sour versions including Barfin’ Blue Raspberry, Mischievous Mango, Weirdo Watermelon and Slobberin’ Strawberry.
The candies come in Original and Sour versions, which are both reported by the brand to contain 60% less sugar than leading alternatives and are free from sugar alcohol and artificial sweeteners. The product comes in 100% computable packaging covered in vibrant neon branding that pays homage to the gross-out culture of the 90s that Millennial consumers grew up with.
The Rotten Gummy Worms are priced at $30 per box, and come in four flavors for the Original and Sour versions including Barfin’ Blue Raspberry, Mischievous Mango, Weirdo Watermelon and Slobberin’ Strawberry.
Trend Themes
1. Eco-friendly Gummy Candies - The Rotten Gummy Worms offer an eco-friendly option for Millennial consumers who want to indulge in nostalgic snacks while being mindful of their environmental impact.
2. Low-sugar Gummy Candies - With 60% less sugar than leading alternatives, the Rotten Gummy Worms cater to health-conscious Millennials seeking guilt-free indulgence in their favorite childhood treats.
3. Nostalgic Gummy Candies - Drawing inspiration from the gross-out culture of the 90s, the Rotten Gummy Worms tap into the nostalgia trend, offering Millennials a taste of their youth in a modern package.
Industry Implications
1. Confectionery - The Rotten Gummy Worms illustrate a disruptive innovation opportunity for the confectionery industry to meet the changing preferences of Millennial consumers.
2. Sustainable Packaging - With its 100% compostable packaging, the Rotten Gummy Worms open up possibilities for the sustainable packaging industry to cater to eco-conscious millennials.
3. Healthy Snacks - By offering low-sugar options with no artificial sweeteners, the Rotten Gummy Worms contribute to the growing market for healthy snacks that appeal to health-conscious individuals.
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