The Vegan Gift Card from epay is Touted as the First of its Kind
Michael Hemsworth — February 14, 2024 — Business
References: thevegangiftcard & vegconomist
The Vegan Gift Card has been launched by epay, a division of Euronet, in the UK as the first of its kind that will provide consumers with a dedicated way to patronize vegan-friendly brands. The gift card is available in both physical and online formats, and will connect consumers to brands they might already know and love while also exposing them to additional ones. Consumers can thus use the card for picking up vegan foods, products and cosmetics, and is the perfect offering for a dedicated member of the vegan community or a newcomer.
MD of epay UK Richard Robertson spoke on the Vegan Gift Card saying, "As the demand for vegan products and services continues to grow, we took an opportunity to provide the growing vegan community with a convenient and versatile gifting option. We believe the Vegan Gift Card will be a game-changer for both vegans and those looking for the perfect gift for their vegan friends and family. The launch of this product aims to complement the growth of vegan-friendly businesses."
Image Credit: epay
MD of epay UK Richard Robertson spoke on the Vegan Gift Card saying, "As the demand for vegan products and services continues to grow, we took an opportunity to provide the growing vegan community with a convenient and versatile gifting option. We believe the Vegan Gift Card will be a game-changer for both vegans and those looking for the perfect gift for their vegan friends and family. The launch of this product aims to complement the growth of vegan-friendly businesses."
Image Credit: epay
Trend Themes
1. Growing Demand for Vegan Products - The Vegan Gift Card taps into the increasing demand for vegan products and services, providing a dedicated way for consumers to support vegan-friendly brands.
2. Convenient Gifting Option - The Vegan Gift Card offers a versatile and convenient gifting option for both vegans and those seeking the perfect gift for their vegan friends and family.
3. Exposure to New Vegan Brands - By connecting consumers to both familiar and new vegan brands, the Vegan Gift Card exposes them to a wider range of products and services in the vegan market.
Industry Implications
1. Gift Card Industry - The launch of the Vegan Gift Card by epay showcases the potential for innovation and growth within the gift card industry, specifically catering to the vegan community.
2. Vegan Food and Beverage Industry - The Vegan Gift Card supports and promotes growth within the vegan food and beverage industry, providing a convenient way for consumers to access and support vegan-friendly brands.
3. Beauty and Cosmetic Industry - With the Vegan Gift Card, the beauty and cosmetic industry can tap into the growing demand for vegan products, allowing consumers to discover and purchase cruelty-free and plant-based cosmetics.
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