'Callout Cards' From That's Not Cool Are Perfect for Textual Abus
Marissa Brassfield — March 6, 2009 — Lifestyle
References: thatsnotcool & urlesque
These 'Callout Cards' from That's Not Cool toe the line between passive-aggressive hate notes and proactive nasty e-mails. They blend witty one-liners with cutesy icons and a clean speech bubble layout to get your point across succinctly and sarcastically.
I've selected ten of my favorite 'Callout Cards' in the gallery above. Some gems: "Sorry I waited a whopping two minutes to respond to your IM," "Congrats! With that last text you've achieved stalker status," and "I'm looking forward to you clogging my inbox this weekend."
I've selected ten of my favorite 'Callout Cards' in the gallery above. Some gems: "Sorry I waited a whopping two minutes to respond to your IM," "Congrats! With that last text you've achieved stalker status," and "I'm looking forward to you clogging my inbox this weekend."
Trend Themes
1. Callout Cards - A trend of creating humorous response cards to annoying situations presents opportunities for customization and collaboration with brands for exclusive designs and increased exposure.
2. Passive-aggressive Messaging - Developing products that provide a safe outlet for people to express frustration with others without confrontation or harming relationships, opening up a new market for stress-relief and emotional management tools.
3. Humorous E-cards - The popularity of humorous e-cards continues to grow as people seek new ways to show their personalities online, creating opportunities for increasing digital greeting card sales and developing new design options.
Industry Implications
1. Greeting Cards - The greeting card industry can expand its offerings to include more customizable and humorous cards, providing options for buyers seeking unique ways to express themselves.
2. Digital Communication - In response to increased online communication, a new industry for digital passive-aggressive messaging tools, like Callout Cards, could emerge as people seek online outlets for venting frustrations.
3. Marketing - The humorous and shareable nature of Callout Cards could allow for companies to collaborate with brands for their own branded designs, providing exposure through digital distribution on social media and e-commerce platforms.
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