Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Laura McQuarrie — October 23, 2023 — Marketing
References: SPKcringeorcandy & snackandbakery
Horrors come in all shapes and sizes, from terrifying sights to awkward moments that can send shivers down your spine in entirely different ways, and this Halloween, Sour Patch Kids is tapping into the latter with an online experience called Cringe or Candy. This engaging seasonal experience invites sour candy fans to confront cringe-worthy moments for their shot at winning a grand prize of $5,000, plus Sour Patch Kids Halloween candy.
Cringe or Candy challenges fans to upload cringe-worthy photos online or play the odds for a sweet reward for a limited time at the end of October. Those who are brave enough to participate will either have their cringey photo shared in the Cringe or Candy online photo gallery or they'll get a sweet reward of free Sour Patch Kids candy.
Cringe or Candy challenges fans to upload cringe-worthy photos online or play the odds for a sweet reward for a limited time at the end of October. Those who are brave enough to participate will either have their cringey photo shared in the Cringe or Candy online photo gallery or they'll get a sweet reward of free Sour Patch Kids candy.
Trend Themes
1. Online Photo Campaigns - Engaging online experiences invite users to share cringe-worthy photos for a chance to win prizes.
2. Seasonal Engagement - Brands tap into the Halloween spirit by offering limited-time campaigns that challenge fans to confront cringe-worthy moments.
3. Gamified Rewards - Companies incentivize user participation by offering sweet rewards, such as free candy, to those who are brave enough to participate.
Industry Implications
1. Confectionery - Candy brands can leverage online photo campaigns to engage with their fans and create buzz around seasonal offerings.
2. Marketing and Advertising - Agencies can develop gamified campaigns that tap into specific emotions, like cringe or fear, to drive user engagement and brand awareness.
3. Social Media - Social media platforms can be utilized to host and promote online photo campaigns, helping brands reach a wider audience and boost user-generated content.
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