Just because this globally loved food has been part of our daily food regimen for centuries doesn't mean it doesn't deserve the same creative efforts as other foods as these campaigns and branding ideas for bread prove.
We all know we love bread -- in the hundreds of forms it comes in now available in our modern world -- but unfortunately this super popular food group has been ignored by the advertising, creative and marketing worlds for long enough.
With some brands and products having already woken up to the fact that marketing and branding ideas for bread will just make their product more successful, it is time for everyone else in the market to do the same or they will be left behind with declining sales and not-so-pretty looking packaging.
21 Branding Ideas for Bread

21
Gift-Wrapped Grains
Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine

20
Monogrammed Bakery Branding
Kromka Polish Bakery's Brand Identity Highlights Vivid Typography

19
Classic Artisan Bread Branding
Bill's Organic Bread has Re-Invigorated its Brand after 10 Years
18
Edible Take-Out Boxes
Konstantia Manthou Created this Edible Container for No-Waste Meals to Go
17
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
16
Food-Mimicking Packaging
This Crouton Packaging Design Exudes Freshness
15
Chalk Print Bakery Branding
Two Hands Bread Packaging References the Casual Signage of Kiwi Delis
14
Rustic Bakery Branding
Scott Naauao's Breadshop Brand Identity Features Stamped Details
13
Freshness-Promoting Bread Packaging
Claudia Lloyd Preserves Products for Marks and Spencer
12
Chatty Bread Branding
Plenum Bread Packaging Introduces itself as Hearty and Healthy
11
Seed-Speckled Packaging
Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients
10
Doodled Deli Branding
Mostowski Delikatesy's Brand Identity Boasts Playful Grocery Illustrations
9
Biodegradable Bread Bags
NatureFlex's Biodegradable Bag, Wrapper and Films Keep Bread Fresh
8
Ornate Bread Bags
This South African Bread Branding Features Traditional Art Motifs
7
Evil Bread Ads
The 'Princesa Break Free From Guilt' Campaign Features a Frankenstein Theme
6
Birdhouse Bread Packaging
This Bread Packaging Design Doubles as a Bird Feeder
5
Worldly Bread Packaging
Bread Bags for Bazaar Breads of the World Show Off International Flavors
4
Color Burst Bread
The Silver Hills Redesigned Bread Packaging is Super Cute
3
Hand-Stitched Bread Bags
The Beer Bread Bags for BarretsRidge Are Homey but Still Very Modern
2
Mobster Flatbread Marketing
This Polpettas Mafia Campaign Feeds Hardcore Hunger
1
Shortened Bread Ads
The Tip Top Mini Loaf Campaign Promotes Healthier Portions
Related Ideas
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
Free-From Protein Breads
UNBUN's Complete Protein Bread Shares 22 Grams of Protein Per Two Slices
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Rustic Seeds-Infused Breads
Trader Joe's New European Grains & Seeds Bread is Extra Hearty
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Valentine's Day Cereal Lines
General Mills Unveils its Valentine's Day Line Across Multiple Brands
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Spooky Purple Sandwich Buns
Ike’s Love & Sandwiches Has New Phantom Dutch Bread for Halloween
Spiced QSR Sandwich Breads
Subway Ghost Pepper Bread Offers a Touch of Warmth in Any Sandwich
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Croissant-Shaped Clutch Bag Designs
Panera Bread Presents the Stunning Croissant Clutch
Texture-Driven Chocolate Bars
Mars Wrigley Crispy Rolls Come in Twix and Bounty Varieties
Science-Backed Sourdough Recipes
Paris Baguette’s PARAN LABEL Introduces New Sourdough Innovations
Protein-Packed Seedy Brown Breads
WonderSlim's Protein Grain & Seed Brown Bread is Satisfying
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Mystery Flavor Hot Cross Buns
Aldi's Village Bakery Mystery Hot Cross Buns Shake Up Tradition
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Bread-Encrusted Gemstone Jewelry
Cindy Xinyi Wu Creates the Beautiful Rising Collection
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Vegan-Friendly Seeded Breads
Trader Joe's Organic Super Bread Boasts a Healthy Multigrain Mix
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Radically Transparent Treats
Lexington Bakes Lists Individual Ingredient Suppliers On-Pack
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Nostalgic Music-Inspired Bread Events
COBS Bread Celebrates Hot Cross Buns Day in Canadian Stores
Trophy-Inspired Toaster Designs
The Pop-Tarts Bowl and Ge Appliances Collaboration is Cheeky
Decorative Artisan Breads
Country Choice Tiger Bloomer Comes in Cases of 14 for In-Store Baking
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Sourdough Bread Bundles
Alkeme Foods Introduces Its Gluten-Free Sourdough Classic Mixer Bundle
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
AI-Powered Gift-Wrapping Tools
The Food Group Has Introduced the Holiday GiftWraptor
Upcycled Private Label Breads
Odds & Ends Breads are Made with Waste Ingredients
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Nostalgic Classic Snacks
Back to Nature Received a Vibrantly Bold Rebrand
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Handcrafted Springtime Baked Goods
The Paris Baguette Easter Menu Features Four Treats
Low-Carb Sourdough Breads
Robert Andrew Has Launched the U.K.'s First Low-Carb Sourdough Range
Baguette-Scented Stamps
La Poste Created Scratch-and-Sniff Stamps Inspired by a Beloved Baked Good
High-Quality Bread Snack Sandwiches
Jason’s Sourdough is Launching Toasties and Hot Rolls
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Sourdough-Specific Troy Bakeries
Sourdough Ida Offers Sourdough Delicacies for its Troy Customers
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Organic Sourdough-Based Appetizers
This Garlic Sourdough Bread is Home-Cook-Friendly
Half-Sized Bread Products
Nature's Own Small Loaves are Ideal for Smaller Households
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Convenient Elastic Shoelaces
Bread Laces Reinvent Everyday Footwear with Slip-On Simplicity
Bread Brand Characters
Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History
Handcrafted Juice Brand Toasts
Juice It Up! Toast Comes in Five Sweet and Savory Options
Grillable Bread Buns
Fazer's Oululainen Reissumies Grilling Bread is a Perfect BBQ Base
Read-To-Bake Bread Kits
Essential Just Unveiled New Bake-At-Home Bread Kits in Three Varieties
Grab-and-Go Organic Snack Bars
Dave's Killer Bread Organic Snack Bars are Headed to C-Stores
Themed Pizza Dough Presses
The 'Pizza Form' Transforms Dough into a Variety of Shapes
Artisan-Inspired Gluten-Free Breads
These Dr. Schär Breads are Made with All-Natural Ingredients
Waste-Reducing Half-Loaves
Sara Lee Bread's Half Loaf Line is Sized for Smaller Households
Leftover Bread-Based Beers
Aldi is Launching Food Waste Beers Under the Hop Foundry Brand
Lifestyle-Inspired Bread Products
These New Nature's Own Breads Come in Four Options
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Packaged Bread Line Expansions
Nature’s Own Launches Mini and Keto-Friendly Loaves
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Social Good Pastry Campaigns
Action Against Hunger and Wall’s Pastry Partnered for a Good Cause
Heat-and-Eat Gluten-Free Toasts
New York Bakery Gluten Free Texas Toast Comes in Two Flavors
Artisanal Gluten-Free Deliveries
Wildgrain Debuts Bake-From-Frozen Gluten-Free Bread Subscription
Ready-to-Eat Seasonal Sandwiches
These New Urban Eat. Sandwiches Come in Three Festive Flavors
Playful Pronunciation Promotions
COBS Bread Celebrates National Bagel Day with Linguistic Campaign
Locally Sourced Bread Offerings
Turkish Airlines Serves Bread Made from Wheat Anatolia-Cultivated
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Better-for-You Pretzel Breads
The La Brea Bakery Soft Pretzel Range Has Three Varieties
Cheeky Bread Debates
Wonderbrands Declaring That Triangle Cuts are the Best Way to Cut a Sandwich
Croissant-Style Bakery Breads
Panera Croissant Toast is Crafted with an All-Butter Recipe
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Convenient Banana Bread-Flavored Snacks
Cooper Street Launches the Banana Bread Granola Bake
Special Occasion Cakes
Paris Baguette Launches Handcrafted Cakes for Moms, Grads, and Dads
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Earthy Protein Breads
Profusion's Organic Protein Bread is a Health-Conscious Indulgence
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Sandwich-Inspired Crepe Snacks
bakerly peanut butter and grape filled crêpes to-go are Flavorful
Seeded Japanese Milk Breads
Tom Cat Bakery Introduces a Line of Japanese Milk Bread Products
Croissant-Like Burger Buns
The Brioche Gourmet Round Butter Croissant Buns are Artisan-Style
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Text Message Cereal Campaigns
The Weetabix 'Have You Had Yours?' Campaign is Playful
Bagel-Inspired Breakfast Sandwiches
The 7-Eleven Everything Bagel Breakfast Sandwich is Savory
Crunchy Sourdough Crispbreads
Wasa’s Sourdough Crispbread Offers a Nutritious, Satisfying Snack
Bread-Making Dough Trays
Sourhouse's DoughBed Ensures that Bread-Making is Simple
Convenient Health-Minded Bread Products
The Biona Bakery Range Has Three New Products
Flavorful Italian Toast Crackers
La Panzanella Bruschetta Crackers Come in Three Flavors
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Heat-and-Eat Sandwich Ranges
Hot Take Crave Away Sandwiches from Core-Mark are Convenient
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Sweet Hawaiian-Style Bread Ranges
The Sara Lee Artesano Hawaiian Breads Come in Two Options
Fresh Free-From Bread Products
These New Sola Bread Products Come in Five Varieties
Banana Bread Biscuit Snacks
Organix Banana Bread Biscuits are Suited for Kids 12-Months and Up
Extra-Thick Private Label Breads
Spar White Toastie Thick Sliced Bread is Perfect for Sandwiches
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Pillowy Gluten-Free Bread Products
BFree Soft White Wraps are Launching into Tesco and Asda
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Pink-Accented Bakery Packaging
Toufayan Bakeries is Marking Breast Cancer Awareness Month
Rustic Farm-Style White Breads
Hovis Farmhouse Batch is Made with a Traditional Starter Dough
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Canadian Charity-Focused Campaigns
Cobs Bread Launched Its Fifth Annual Doughnation Day™ Campaign
Flavorful Branded Table Grapes
Sun World International Launched Two Types of Table Grapes
Expansive Seasonal Bakery Ranges
The Country Choice Festive Range Has Five Options
Lemon-Themed Bakery Menus
Paris Baguette's New Lemon-Inspired Menu is Perfect for Summer
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Pull-Apart Pepperoni-Packed Bread Dishes
Marco's Pizza Pepperoni Bread is Cheesy and Meaty
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Cranberry-Infused Baked Goods
Thomas' Breads is Introducing Two Seasonal Baked Goods
Baking-Inspired Furniture Series
Faye Toogood Designs the Bread & Butter Capsule for Tacchini
Grilled Cheese Swatch Books
The Borden Grilled Cheese Swatch Book Guides Chefs Along
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Hand-Stretched Pizzeria Treats
Blaze Pizza Cinnamon Bread is Oven-Fired and Packed with Sweetness
Versatile Artisan Baking Products
These New Home Baking Products from Dove Farms are Organic
Grilled Cheese-Style Bites
Farm Rich's Turned a Timeless Comfort Food into a Handheld Snack
Seed-Packed Ready-to-Bake Rolls
The Biona Organic Multi-Seed Bread Rolls are Ready for the Oven